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§ Private Profile · 772 Luce Ct; Mountain View, CA, USA
AI-powered software analyzes inbound customer calls for home services businesses, identifying missed sales opportunities to improve call conversion.
Lace AI, based in Mountain View, California, develops AI-powered software that analyzes inbound customer calls for home service businesses to identify missed sales opportunities and improve conversion rates. The company recently secured a $14M-$19M seed round in April 2025, led by Bek Ventures, following 1,000% ARR growth in 2024. Serving over 100 businesses, including A1 Garage Door Service, Sage Home, and Eco Plumbers, Lace AI currently employs 20 individuals. Key investors include LAUNCHub Ventures and Horizon VC, with angel participation from Marcin Zukowski of Snowflake, Heini Zachariassen of Vivino, and Hristo Borisov of Payhawk. Lace AI was founded in 2022 by Boris Valkov and Stan Stoyanov. Its business model centers on B2B SaaS with monthly subscription fees based on number of agents or support reps.
Lace AI has raised $14.0M across 1 funding round.
Lace AI has raised $14.0M in total across 1 funding round.
Lace AI is a B2B SaaS startup founded in 2022 that builds an AI-powered revenue intelligence platform for home services businesses like HVAC, plumbing, and roofing companies with $5M–$2B in annual revenue[3][4]. It solves the problem of 15–40% revenue leaks from mishandled inbound calls by analyzing 100% of calls to detect missed opportunities, provide targeted CSR coaching, book appointments (e.g., in ServiceTitan), rehash unbooked leads via outbound/SMS, and deliver actionable insights without extra marketing or headcount[1][2][3][4][6]. The platform features an AI CSR for 24/7 call handling with zero abandoned calls and an AI Revenue Engine for opportunity detection and performance benchmarking, driving results like 85%+ call booking rates[2]. After starting sales in late 2023, Lace AI achieved 1000% ARR growth in 2024, serves over 100 customers (e.g., A1 Garage Door Service, Eco Plumbers), and has raised $19M total funding ($5M pre-seed + $14M seed led by Bek Ventures)[3][6].
Lace AI was co-founded in 2020 (with product iterations leading to 2022 launch) by Boris Valkov (CEO), an ex-Meta AI engineer who led PyTorch development (powering Tesla Autopilot and ChatGPT-scale models), and Stanislav Stoyanov (CTO), former principal architect at LogMeIn who scaled audio/video platforms for billions of minutes monthly[3][4][6]. The idea emerged from identifying revenue leaks in phone-heavy home services, where businesses lose 15–40% of potential sales due to unanswered, mishandled, or forgotten high-intent calls—problems traditional manual reviews couldn't scale[1][3][6]. The team endured four major pivots in year one to nail product-market fit, leveraging their AI and enterprise expertise; sales began end-2023, sparking rapid traction with 1000% growth in 2024 and customers like Sage Home and Lee's Air[4][6]. Bulgarian-founded with a Sofia R&D center, it raised $19M seed from Bek Ventures (lead), LAUNCHub Ventures, Horizon VC, and angels like Snowflake's Marcin Zukowski[3].
Lace AI rides the AI democratization wave into underserved, $650B home services sector—traditionally analog and phone-reliant but ripe for tech amid rising AI adoption in customer service[1][3]. Timing aligns with post-2023 AI breakthroughs (e.g., from founders' PyTorch work) enabling scalable voice AI, as call centers face labor shortages and conversion gaps without heavy marketing[4][6]. Market tailwinds include exploding demand for revenue intelligence in fragmented industries (HVAC/plumbing/roofing), where AI plugs visibility holes better than legacy tools[1][3]. It influences the ecosystem by proving AI's ROI in non-tech verticals, inspiring similar plays and attracting elite talent to "overlooked" spaces via its Sofia hub[1][3].
Lace AI is primed to dominate AI revenue tools for phone-dependent SMBs, with $19M fueling R&D expansion, team tripling (from 20), real-time coaching, deeper CRM integrations, and feature rollouts[3][6]. Trends like multimodal AI and agentic workflows will amplify its edge, potentially expanding beyond home services to any call-heavy industry. Its influence could evolve from niche disruptor to category leader, capturing more of the $650B market as 1000% growth momentum sustains—turning every call into a revenue engine as AI reshapes service economies[3]. This positions Lace AI as a textbook case of elite founders humanizing tech for real-world leaks.
Lace AI has raised $14.0M across 1 funding round. Most recently, it raised $14.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $14M Seed | Earlybird Venture Capital | Riverwood Capital, Melih Odemis | Announced |
Lace AI has raised $14.0M in total across 1 funding round.
Lace AI's investors include Earlybird Venture Capital, Riverwood Capital, Melih Odemis.