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§ Private Profile · Bogotá, Colombia
Lentesplus is a technology company.
Lentesplus operates as an online platform specializing in vision care products, offering a wide array of contact lenses, prescription eyeglasses, sunglasses, and accompanying solutions and eye drops. The company provides a digital retail experience designed for convenience and accessibility, featuring extensive brand options, expedited shipping, and personalized customer support for its optical offerings. This model directly addresses the challenges of traditional optical retail by leveraging e-commerce for a streamlined purchasing process.
The company was co-founded by Jaime Oriol and Diego Mariño, emerging from a strategic insight into the need for modernizing the optical market across Latin America. They identified a significant opportunity to introduce an online channel for vision correction products, making them more readily available to a broader consumer base in a region where such digital services were underserved. Their venture aimed to bridge the gap between consumer demand and convenient supply.
Lentesplus serves a diverse customer base throughout Latin America, catering to individuals seeking efficient and dependable acquisition of their essential vision care items. The company’s long-term vision is to become the leading digital eyecare platform within the continent. By continually expanding its product portfolio and enhancing its service delivery, Lentesplus strives to solidify its position as the premier omnichannel destination for optical health.
Lentesplus has raised $21.0M across 4 funding rounds.
Lentesplus has raised $21.0M in total across 4 funding rounds.
Lentesplus has raised $21.0M across 4 funding rounds. Most recently, it raised $8.0M Series E in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $8M Series E | — | Ignia Partners, Wollef Ventures | Announced |
| Mar 1, 2020 | $5M Series D | — | Ignia Partners, Wollef Ventures | Announced |
| Nov 1, 2018 | $6M Series A | Seamon Chan | Ignia Partners, Wollef Ventures, Gregorio Marquez | Announced |
| Jul 1, 2017 | $2M Series B | — | Ignia Partners, Wollef Ventures | Announced |
Lentesplus has raised $21.0M in total across 4 funding rounds.
Lentesplus's investors include IGNIA Partners, Wollef Ventures, Seamon Chan, Gregorio Marquez.
Lentesplus is a leading online optical retailer in Latin America, specializing in visual health products like contact lenses, prescription glasses, sunglasses, and multipurpose solutions.[1][2] The company serves consumers seeking convenient access to eyewear, solving issues like high costs, delivery delays, and limited availability in traditional optical stores by offering products at 30% below market prices with faster delivery.[1][3] Its growth momentum includes a $5 million Series A funding round in 2018 from investors like Palm Drive Capital, IGNIA, and InQlab; acquisitions such as Livo in 2022 (expanding into Brazil and planning 600 stores) and Newlentes (doubling its Brazilian market); and operations across Colombia, Mexico, Chile, Argentina, and beyond.[1][2]
Lentesplus was founded in June 2014 in Bogota, Colombia, by Jaime Oriol and Diego Mariño, who met while pursuing MBAs at the University of Pennsylvania's Wharton School.[1][2][3] The idea stemmed from Oriol's personal frustration as a contact lens user—facing stock shortages, weeks-long delays, and poor service at local optics—prompting them to disrupt the LATAM eyecare market, which has over 360 million potential customers.[2][3] Early traction came from winning Start-Up Chile in 2015, enabling efficient expansion, and by then, the company had provided over 1,000 vision exams and 4,000 pairs of glasses to underserved children.[3]
Lentesplus rides the e-commerce wave in healthcare, particularly eyewear, fueled by aging populations, rising disposable incomes, and greater awareness of vision correction in LATAM.[1][2] Its timing aligns with the post-pandemic shift to online retail and omnichannel strategies, positioning it against global players like Lenskart while expanding via acquisitions in a fragmented $11-15 billion market.[1] By blending digital platforms with physical stores, it influences the ecosystem by lowering barriers to visual health access, boosting competition, and scaling tech-enabled retail across emerging markets.[1][4]
Lentesplus is poised to dominate LATAM digital eyecare through aggressive store openings (600 planned), further acquisitions, and omnichannel growth in glasses and contacts.[1] Trends like e-commerce penetration, demographic shifts, and visual health awareness will propel it, potentially evolving from online pioneer to regional powerhouse akin to Lenskart.[1][2] Investors and founders' track record suggests sustained expansion, tying back to its mission of democratizing eyesight care for millions.