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§ Private Profile · Delhi, India
Let's Try is a technology company.
Let's Try, operating as Earth Crust Pvt. Ltd., is a premium snack brand providing traditional Indian savory items such as namkeen and wafers. The company manufactures healthier alternatives, using 100% groundnut oil and water-based preparation. This delivers authentic-tasting snacks for health-conscious consumers seeking improved options.
Chitra Gupta and Neelam Kalra founded Let's Try in 2020. Their insight arose from a desire to innovate the traditional Indian snack market. They identified a need for products merging authentic flavors with healthier ingredients, leading to the company's establishment to offer improved choices.
Let's Try targets consumers seeking accessible, high-quality, health-conscious snack selections. Their products appeal to individuals desiring nutritious alternatives to conventional savory items without sacrificing taste. The company envisions becoming a leading provider of innovative, wholesome Indian snacks, expanding its range to meet evolving demands.
Let's Try has raised $3.1M across 2 funding rounds.
Let's Try has raised $3.1M in total across 2 funding rounds.
Let's Try has raised $3.1M in total across 2 funding rounds.
Let's Try's investors include Sequoia Capital China, Shunwei Capital, Summit Partners, Aman Gupta, Anupam Mittal.
Let's Try has raised $3.1M across 2 funding rounds. Most recently, it raised $3.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $3M Seed | — | Sequoia Capital China, Shunwei Capital, Summit Partners | Announced |
| Mar 15, 2022 | $60K Venture Round | — | Aman Gupta, Anupam Mittal | Announced |
Let's Try is a technology company that originated with a focus on creating high-quality snack products infused with premium ingredients, launching officially in 2021. While it began in the food space, the company’s profile as a technology entity suggests it may integrate technology into its product development, distribution, or customer engagement processes to enhance user experience or operational efficiency. The company aims to serve consumers seeking better-quality snack options, addressing the problem of limited availability of healthier or more thoughtfully crafted snacks in the market. Its growth momentum appears linked to its early adoption of quality standards and possibly technology-driven innovation, although detailed data on scaling or market penetration is limited.
Let's Try was founded in 2021, emerging from a home-based initiative where the founders started making snacks by infusing high-quality ingredients. This grassroots origin reflects a hands-on approach and a commitment to product quality from the outset. The idea likely emerged from a desire to improve snack options available to consumers, leveraging personal expertise or passion for better food products. Early traction was presumably gained through direct consumer feedback and gradual scaling from home production to a formal company, though specific pivotal moments or founder backgrounds are not detailed in available sources.
Let's Try operates at the intersection of food and technology, a growing trend where traditional industries integrate digital innovation to enhance product offerings and customer experiences. The timing is favorable as consumers increasingly demand healthier, transparent, and high-quality food options, often supported by technology for traceability, customization, or e-commerce. Market forces such as rising health awareness and digital transformation in retail work in their favor. By combining quality food production with technology, Let's Try could influence the broader ecosystem by setting new standards for snack products and inspiring similar ventures to adopt tech-enabled approaches.
Looking ahead, Let's Try may expand its technological capabilities to scale production, improve supply chain transparency, or enhance direct-to-consumer sales channels. Trends such as personalized nutrition, sustainable sourcing, and AI-driven product development could shape its journey. Its influence might grow as it demonstrates how technology can elevate traditional food products, potentially becoming a model for innovation in the food-tech sector. Returning to its roots, the company’s commitment to quality combined with tech innovation positions it well for future growth and impact.