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§ Private Profile · San Francisco, CA, USA
Modern egg freezing for half the cost in half the time with top docs
Lilia has raised $1.8M across 2 funding rounds.
Key people at Lilia.
Lilia was founded in 2019 by Alyssa Atkins (Founder).
Lilia has raised $1.8M in total across 2 funding rounds.
Lilia offers an egg freezing concierge service, streamlining fertility preservation. It connects clients with vetted clinics, providing transparent, all-inclusive pricing for medications and procedures. The company's model prioritizes efficiency and affordability, optimizing the experience for egg freezing to ensure greater accessibility than traditional fertility pathways.
Alyssa Atkins founded Lilia, driven by her egg freezing experience at 29. This journey revealed logistical and financial hurdles, yet offered empowering freedom. Recognizing this, Atkins created Lilia to demystify the process, establishing a supportive, efficient pathway for others to manage reproductive choices.
Lilia serves women proactively managing reproductive timelines, enhancing agency in personal and professional development. By simplifying egg freezing, the company aims to reposition it as accessible self-care. Its vision is to provide optionality and peace of mind, empowering individuals to confidently pursue life goals without compromising future family aspirations.
Key people at Lilia.
Lilia has raised $1.8M across 2 funding rounds. Most recently, it raised $1.0M Seed in April 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2020 | $1M Seed | — | Hustle Fund | Announced |
| Aug 1, 2019 | $800K Seed | — | Hustle Fund | Announced |
Lilia was founded in 2019 by Alyssa Atkins (Founder).
Lilia has raised $1.8M in total across 2 funding rounds.
Lilia's investors include Hustle Fund.
Lilia is a modern egg freezing concierge service founded in 2019 that aims to make egg freezing more accessible by cutting costs and simplifying the process. It offers a flat-fee pricing model that reduces the typical cost by about half, primarily by eliminating medication waste and negotiating discounts with top fertility providers. Lilia serves women who want to preserve fertility with a streamlined, transparent, and supportive experience, working with pre-vetted doctors and clinics in major U.S. cities. The company leverages software to speed up scheduling and reduce overhead, making egg freezing faster and more affordable without compromising medical quality[1][2][4].
For an investment firm, Lilia represents a compelling opportunity in the growing femtech and fertility health sector, focusing on democratizing reproductive options for millennial and Gen Z women. Its mission centers on empowering women with control over their reproductive futures through accessible, high-quality fertility preservation. The company’s investment appeal lies in its innovative concierge model, strong user experience, and alignment with broader societal trends toward fertility awareness and reproductive autonomy. Lilia’s impact on the startup ecosystem includes advancing femtech innovation and normalizing fertility services as part of mainstream healthcare[1][2][3].
Lilia was founded in 2019 by Alyssa Atkins, who personally experienced egg freezing at age 29. Her journey revealed the complexity, high cost, and emotional burden of the process, inspiring her to create a service that would make egg freezing easier, more affordable, and less intimidating for other women. The idea emerged from her desire to provide women with more control over their reproductive choices, reflecting a broader cultural shift toward fertility empowerment. Early traction came from successfully helping hundreds of women navigate egg freezing with transparent pricing and concierge support, backed by Y Combinator and investors like Garage Capital and Hustle Fund[1][2][3][5].
Lilia rides the rising trend of femtech innovation and the mainstreaming of fertility preservation as a proactive health choice. The timing is favorable due to increasing awareness of reproductive aging, shifting social norms around family planning, and growing demand for personalized, tech-enabled healthcare services. Market forces such as rising egg freezing interest among millennials, employer fertility benefits, and advances in reproductive medicine support Lilia’s growth. By lowering cost and complexity barriers, Lilia influences the broader ecosystem by expanding access to fertility preservation and pushing femtech toward consumer-friendly, scalable models[1][2][4].
Looking ahead, Lilia is well-positioned to expand geographically and deepen its service offerings, potentially integrating more fertility-related products and personalized reproductive health tools. Trends shaping its journey include continued destigmatization of fertility interventions, employer-sponsored fertility benefits, and advances in reproductive technology. As Lilia scales, it may influence the broader healthcare landscape by setting new standards for affordability, transparency, and patient-centric care in fertility services. Its mission to empower women with reproductive choice aligns with growing societal emphasis on health autonomy, suggesting sustained relevance and impact[1][2][4][5].
