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Litlyx develops a privacy-first web analytics platform, offering a cookie-less and GDPR-compliant alternative to traditional tools. The company’s core product provides custom tracking, product analytics, and AI-powered insights, designed to be user-friendly and deliver real-time data. This open-source solution can be self-hosted, emphasizing clarity and control for its users.
Antonio Verdiglione co-founded Litlyx, serving as its CEO. His background includes nine years as a software engineer, with experience spanning games and mobile development. The company emerged from the recognized need for a robust, privacy-centric analytics solution, providing a viable option for those seeking to move away from more intrusive data collection methods prevalent in the industry.
The platform serves a diverse clientele, including founders, web agencies, and product teams prioritizing data privacy and control. Litlyx's long-term vision is to establish a more human-centric approach to web analytics, empowering businesses with actionable insights without compromising user privacy, and fostering a transparent data environment.
Litlyx has raised $120K across 1 funding round.
Litlyx has raised $120K in total across 1 funding round.
Litlyx has raised $120K in total across 1 funding round.
Litlyx's investors include Global Innovation Fund, Outrun Ventures, Evelyn Bourke.
Litlyx Analytics is a privacy-first, AI-powered web analytics platform designed for small and medium-sized businesses (SMBs), digital agencies, and freelancers to track website and product traffic without cookies or complex setups.[1][2][3] It serves website owners needing simple, GDPR-compliant insights into metrics like page views, custom events, sessions, unique users, referrers, devices, bounce rates, and funnels, solving problems of overly complex, invasive, or expensive tools like Google Analytics by offering one-line code installation, real-time dashboards, and an AI analyst named "Lit" for querying data.[1][2][3][4] Backed by Techstars Transformative World Torino, Litlyx demonstrates strong early growth through open-source adoption, integrations with frameworks like React, Next.js, and platforms like WordPress and Shopify, plus positive user reviews averaging 4.4/5 for its ease and privacy focus.[1][4][5][6]
Founded in 2024 in Roma, Italy, Litlyx was started by Antonio Verdiglione, a software engineer with 9 years of experience spanning games, mobile development, and freelancing for over 50 clients, including a prior role as CTO.[1] The idea emerged from frustration with existing analytics tools that overwhelm SMB owners with complexity, privacy violations via cookies, and high costs, often forcing reliance on consultants.[1][2] Early traction came via Techstars Transformative World Torino accelerator, a Demo Day pitch, and open-sourcing the repo on GitHub, enabling quick integrations and community contributions while hosted in Germany for EU compliance.[1][3][5]
Litlyx rides the wave of rising privacy regulations like GDPR and consumer backlash against cookie-heavy trackers, capitalizing on post-2024 shifts away from Google Analytics toward lighter, consent-free alternatives amid Big Tech scrutiny.[2][3] Timing aligns with AI democratization in analytics and SMB digital transformation, where non-technical users demand intuitive tools without data silos or consultants.[1][2] Market forces favoring it include open-source momentum, Techstars validation, and integrations boosting adoption in e-commerce and web dev ecosystems, positioning Litlyx to influence by promoting transparent, European-hosted analytics that empowers indie devs and agencies over invasive incumbents.[1][5]
Litlyx is poised for expansion by deepening AI features, adding enterprise-grade scaling, and leveraging its open-source community for broader framework support amid growing demand for privacy-centric tools.[2][5] Trends like stricter global privacy laws (e.g., beyond GDPR) and AI-assisted BI will accelerate its trajectory, potentially challenging Plausible or Fathom while influencing SMBs to prioritize ethical analytics. As an early Techstars alum, its influence could evolve through partnerships and white-label agency solutions, solidifying its role as a go-to for simple, insightful web tracking that reimagines data for non-experts.[1][3]
Litlyx has raised $120K across 1 funding round. Most recently, it raised $120K Seed in December 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2024 | $120K Seed | — | Global Innovation Fund, Outrun Ventures, Evelyn Bourke | Announced |
