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Key people at Locately.
Locately was founded in 2008 by Drew Volpe (co-founder and CTO).
Locately provides a platform utilizing location analytics, combining GPS signals with mobile surveys. This technology deciphers consumer behavior by observing interactions within physical spaces, translating decisions into actionable insights. The platform processes significant GPS data, converting real-world journeys and preferences for brands across consumer industries.
Founded in 2008 by Drew Volpe, Eric Weiss, and Thaddeus Fulford-Jones, Locately arose from the insight that mobile location data offered untapped value for market research. Drew Volpe, as co-founder and CTO, led development of their initial platform, aiming to provide deeper consumer understanding by tracking movements and integrating direct feedback.
Locately serves consumer product businesses seeking granular audience understanding. Its vision is to illuminate consumer motivations by bridging digital data with physical actions. The company empowers clients with comprehensive location insights, enabling strategic, informed business decisions for future market success.
Key people at Locately.
Locately was founded in 2008 by Drew Volpe (co-founder and CTO).
No company named Locately appears in available sources as a technology startup, investment firm, or portfolio company. Searches primarily surface discussions on location strategy services for businesses, such as site selection and analytics from firms like Global Location Strategies (GLS), Buxton, Locatee, and Esri, which help corporations optimize physical locations for manufacturing, retail, and operations[1][2][5][4]. These are not unified under a "Locately" entity; "Locately" may be a misspelling, non-existent firm, or unindexed startup, with the closest match being Locatee, a workplace analytics provider enhancing employee experiences through location-based insights[5].
Without specific records on Locately, its backstory cannot be detailed. Related entities like GLS trace origins to over 50 years of industrial site selection, evolving from basic consulting to data-driven benchmarking for global manufacturers like Georgia-Pacific[1]. Locatee, a potential near-match, emerged to mission-drive workplace optimization via analytics add-ons, though founder details and early traction remain unspecified in sources[5]. General business location strategies often stem from founders recognizing geographic mismatches in expansion, as seen in Walmart's rural-to-suburban pivot since 1962[6].
Location strategy providers (potentially misidentified as Locately) stand out via:
These differentiate from generic real estate by mitigating risks like poor workforce fit or connectivity[3].
Location intelligence rides trends in data analytics, GIS, AI, and post-pandemic operations, enabling precise site choices amid rising costs and consumer shifts[2][4]. Timing aligns with e-commerce pivots (e.g., curbside fulfillment at Walmart/Target) and global supply chain pressures, where poor locations drain profitability[4][6]. Market forces like workforce clustering, incentives, and infrastructure favor clustered industries (e.g., automotive hubs)[3]. These tools influence ecosystems by empowering scalable growth, reducing expansion risks, and informing policies via insights into trade areas and behaviors[2][4].
Absent Locately specifics, forward trends point to amplified AI/ML integration in location tools for predictive customer insights and adaptive strategies[4]. Expect evolution toward real-time global analytics amid climate-driven relocations and hybrid work, shaping influence via competitive edges in efficiency and engagement[2][5]. Firms mastering this—like GLS or Esri—will lead, but unverified entities risk obscurity without proven traction.
