Locus.sh

Locus.sh provides an AI-powered, end-to-end logistics platform that automates and optimizes supply chain decisions for enterprises. Utilizing machine learning and proprietary algorithms, its core product streamlines operations from order to delivery, addressing last-mile challenges. The platform delivers efficiency, transparency, and consistency, transforming logistics into a strategic growth driver.

Founded in 2015 by Nishith Rastogi, CEO, and Geet Garg, CTO, Locus.sh arose from their combined technical expertise. Both engineering graduates, Rastogi previously built algorithms at Amazon. Their shared insight into global logistical inefficiencies inspired the creation of intelligent automation solutions.

Locus.sh caters to enterprise customers aiming to enhance supply chain performance. The company’s vision is to redefine logistics by automating human decisions, offering improved control and predictability across all operations. It empowers businesses to achieve consistent, efficient deliveries and leverage logistics as a competitive advantage.

# Locus.sh: High-Level Overview

Locus.sh is an AI-driven dispatch and logistics optimization platform that helps enterprises automate supply chain decision-making and transform last-mile logistics from a cost center into a revenue generator.[1][2] Founded in 2015, the company provides a unified, modular platform for order management, dispatch planning, routing, transport management, and fleet operations across retail, manufacturing, FMCG, and other industries.[1][3]

The platform serves global enterprises by streamlining complex logistics operations across 30+ countries in the Americas, Southeast Asia, the Middle East, and the Indian subcontinent.[3] Locus has powered over 1 billion deliveries and helped clients save $288 million in transit costs while offsetting 12 million tonnes of CO2 emissions.[3] The company operates on an enterprise SaaS model with pricing starting at $20,000 per year, scaling based on deployment complexity and customer needs.[3]

# Origin Story

Locus emerged from an unexpected pivot. In 2014, co-founders Nishith Rastogi and Geet Garg built RideSafe, a women's safety geo-tracking application designed to detect route deviations.[1][4] The breakthrough came in early 2015 when food tech companies began adopting RideSafe to monitor their delivery fleets—a use case that revealed a critical market gap: the absence of intelligent decision-making systems in logistics.[1]

This insight proved pivotal. Rastogi and Garg recognized the massive opportunity to unify the logistics industry through automation and founded Locus in July 2015 as MARA Studios Pvt. Ltd.[1] The company launched its flagship product, DispatchIQ 1.0, with core features like on-demand and scheduled task planning.[1] Early traction came quickly: Locus raised $2.75M in Series A funding led by Exfinity Ventures and GrowX Ventures, and secured partnerships with major logistics players like BigBasket.[1] By 2021, the company had raised $50M in Series C funding led by GIC and Qualcomm Ventures and achieved recognition as a Representative Vendor in Gartner's Market Guide for Vehicle Routing and Scheduling.[1]

# Core Differentiators

• Proprietary AI and algorithmic depth: Locus has developed proprietary geocoding algorithms and an intelligent network optimization engine called NodeIQ, which enables clients to run complex "what-if" supply chain scenarios using digital twins—processes that previously took weeks or months now take hours.[4]

• Modular, interconnected architecture: The platform consists of carefully designed modules (order management, dispatch, contract, carrier, and driver management) that operate as a single source of truth, enabling seamless information flow from planning to execution.[2]

• Geographic and industry flexibility: Unlike competitors limited by technological constraints, Locus's advanced algorithms can be deployed across any geography and industry, making it truly global in scope.[4]

• Enterprise-grade reliability: The platform maintains a 99.5% SLA adherence ratio and has achieved a 95% reduction in customer-reported issues through proactive infrastructure monitoring.[3][5]

• Comprehensive capability set: Beyond routing and dispatch, Locus offers 180+ business constraint optimization, real-time analytics, delivery tracking, returns handling, and end-to-end order visibility.[2][3]

# Role in the Broader Tech Landscape

Locus operates at the intersection of two powerful trends: the digitization of supply chains and the rise of AI-driven automation in enterprise operations. As e-commerce and omnichannel retail have exploded globally, last-mile logistics has become a critical competitive battleground—and a massive cost burden for enterprises.[3][4]

The company's timing is strategic. Supply chain volatility, labor shortages, and sustainability pressures have made intelligent optimization essential rather than optional. Locus's recognition as a Gartner Representative Vendor for five consecutive years signals its influence in shaping industry standards for vehicle routing and last-mile technologies.[1] By helping clients reduce planning time by 100+ years collectively and cut logistics costs by over $100 million, Locus demonstrates how deep-tech supply chain platforms can drive measurable business impact while advancing sustainability goals.[4]

The company also influences the broader ecosystem by proving that logistics optimization—historically dominated by legacy players—can be reimagined through modern cloud-native, modular architecture and AI. This has opened the market to new entrants and accelerated digital transformation across the supply chain industry.

# Quick Take & Future Outlook

Locus is well-positioned to capitalize on accelerating enterprise demand for supply chain automation and resilience. The company's expansion into adjacent capabilities—Delivery Linked Checkout, Hub Operations, and Shiplex—signals a strategy to deepen customer relationships by solving increasingly complex fulfillment challenges.[1] As supply chains become more distributed and volatile, platforms that can optimize across multiple geographies and handle diverse constraints will become indispensable.

The key inflection point ahead is whether Locus can maintain its technological edge as larger enterprise software vendors (SAP, Oracle, JDA) invest heavily in logistics AI. However, Locus's deep specialization, proprietary algorithms, and track record with hyperscale retailers like Nestle, Mondelez, and Unilever suggest it has built defensible moats.[4] Watch for expansion into emerging markets and adjacent verticals (healthcare logistics, cold chain) as natural growth vectors. The company's journey from a women's safety app to a billion-delivery platform exemplifies how solving real operational problems—not chasing trends—builds enduring technology companies.