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Lookiero is a personal shopping service that curates fashion items tailored to individual styles and budgets, allowing customers to try on clothes at home before purchasing.
Lookiero has raised $78.5M across 5 funding rounds.
Lookiero has raised $78.5M in total across 5 funding rounds.
Lookiero has raised $78.5M across 5 funding rounds. Most recently, it raised $19.9M Other Equity in January 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 8, 2026 | $19.9M Venture Round | Simon Menashy | Ander Michelena, Ekarpen, Perwyn, 10X Group, Bonsai Partners, Spanish Society For Technological Transformation, 10X, Banco Santander | Announced |
| Jul 1, 2021 | $30M Series C | Andrew Wynn | ALL Iron Ventures, BITKRAFT Ventures, Presto Ventures, Strong Ventures, Albert Armengol, James Berdigans, Bonsai Partners, MMC Ventures | Announced |
| Sep 1, 2019 | $19M Series U | MMC Ventures | ALL Iron Ventures, BITKRAFT Ventures, Presto Ventures, Strong Ventures, Albert Armengol, James Berdigans, Varsha RAO, 10X, Banco Santander, Bonsai Partners | Announced |
| Jun 27, 2018 | $4.7M Venture Round | Ander Michelena | — | Announced |
| Jun 1, 2018 | $5M Seed | — | ALL Iron Ventures, BITKRAFT Ventures, Presto Ventures, Strong Ventures, Albert Armengol, James Berdigans | Announced |
Lookiero has raised $78.5M in total across 5 funding rounds.
Lookiero's investors include Simon Menashy, Ander Michelena, Ekarpen, Perwyn, 10x Group, Bonsai Partners, Spanish Society for Technological Transformation, 10x, Banco Santander, Andrew Wynn, All Iron Ventures, BITKRAFT Ventures.
Lookiero is a technology-driven personal shopping service for women that combines AI-powered recommendations with human stylists to deliver curated clothing boxes. Users complete a style profile, receive 5 handpicked garments to try at home, pay only for what they keep, and return the rest for free, with shipping covered[1][2][5].
The company serves fashion-conscious women seeking convenience and personalization without endless online browsing, solving the problem of decision fatigue in e-commerce by blending stylist expertise with proprietary tech that learns from returns to refine future selections[1][2][4][5]. Operating in 12 European countries with over 3 million customers and a 500+ person team, Lookiero has raised $52.1 million across Series B ($22.1M in 2019) and Series C ($30M), fueling expansion into the Netherlands, Austria, and North America[1][2].
Founded in 2016 and headquartered in Bilbao, Spain, Lookiero was launched by Oier Urrutia, its CEO, who holds an MBA from IESE Business School and prior experience as an investment officer and managing director at Interstock Investments[1][2]. The idea emerged to disrupt fashion retail by merging e-commerce ease with personal styling, addressing consumers' demand for quality amid overwhelming choices[1][2].
Early traction came swiftly: in just three years, Lookiero developed proprietary AI to predict user retention probabilities from selections, scaling to 8 countries initially and building a 3 million+ customer base[1][4]. Now part of the Lookiero Outfittery Group, it has expanded operations with teams in Paris, Berlin, and Barcelona, marking pivotal growth through venture funding and tech innovation[2].
Lookiero rides the wave of AI-personalization in fashion retail, where e-commerce giants face saturation and consumers crave curated experiences amid fast fashion's waste[1][2]. Timing aligns with post-pandemic demand for at-home try-ons and rising interest in sustainable, confidence-boosting style via tech—proprietary algorithms mirror successes like Stitch Fix but emphasize European scale and stylist trust[1][4].
Market forces favor it: Europe's fragmented fashion market (vs. US dominance by Birchbox/Stitch Fix) offers share-grabbing potential, bolstered by 3M+ users and expansion plans[1][2]. Lookiero influences the ecosystem by pioneering hybrid human-AI styling, inspiring competitors and reducing returns through data-driven precision, while challenging pure e-tailers on individuality[1][2][6].
Lookiero's momentum—12-country footprint, $52M funding, and AI refinements—positions it to capture North American growth, directly battling Stitch Fix through superior stylist integration and no-subscription flexibility[1][2]. Trends like AI image recognition for hyper-personalization and sustainable fashion (via lower return waste) will propel it, potentially doubling users as it enters new markets.
Its influence may evolve from European disruptor to global hybrid-shopping leader, blending tech efficiency with human touch to redefine apparel discovery—echoing its core mission to inspire self-expression through style[2][5].
