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Lottielab provides a specialized motion design tool for creating and editing Lottie animations, enabling product teams to integrate dynamic content efficiently. It streamlines workflow, allowing asset import or animation creation from scratch. The platform ensures seamless, high-fidelity Lottie graphic deployment across iOS, Android, and web environments.
Andrew Ologunebi and Alistair Thomson co-founded Lottielab in 2021, driven by frustrations with traditional Lottie animation production. They identified a clear market need for an accessible, browser-based solution for product teams without animation expertise. Their core insight was to democratize motion design, simplifying the creative and delivery process.
The platform primarily serves product designers and development teams, enhancing user experiences with engaging, lightweight animations. Lottielab empowers users to efficiently build interactive, visually rich digital interfaces. The company's vision is to become the leading tool for motion design, continuously advancing capabilities to meet evolving creative and technical demands.
Lottielab has raised $4.0M across 1 funding round.
Lottielab has raised $4.0M in total across 1 funding round.
Lottielab has raised $4.0M in total across 1 funding round.
Lottielab's investors include Point Nine Capital, 20VC, Alt Capital, Banana Capital, Buckley Ventures, Flex Capital, Frst, Hyper, IVP, Kearny Jackson, Kima Ventures, LGF.
Lottielab has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $4M Seed | Point Nine Capital | 20VC, ALT Capital, Banana Capital, Buckley Ventures, Flex Capital, Frst, Hyper, IVP, Kearny Jackson, Kima Ventures, LGF, Lightspeed Venture Partners, Musha Ventures, NOT Boring Capital, Plaid, Rubicon VC, Stripe, The HIT Forge, Todd And Rahul's Angel Fund, Wndrco LLC, BEN Tossell, Chris Schagen, Frank Westermann, Gokul Rajaram, James Beshara, Scott Belsky, Aadil Mamujee, Anthony Casalena, Clark Valberg, Josh Buckley, ROB Bishop, Tamar Yehoshua, Vlad Magdalin, Entrepreneur First | Announced |
Lottielab is a London-based technology company founded in 2021 that builds a browser-based platform for creating, editing, collaborating on, and managing Lottie animations—a lightweight, vector-based format positioned as the successor to GIFs for product experiences.[1][3][4] It serves product teams, designers, and developers by solving the limitations of GIFs, such as poor scalability, lack of interactivity, and performance issues in apps and websites, enabling frame-by-frame animations with automatic transitions, motion paths, code exports, and live embedded links that update centrally.[3][4] The company raised $4M in seed funding two years ago (led by Point Nine, with 20VC and Entrepreneur First), remains in seed VC stage, and operates a SaaS model with tiered pricing based on users and outputs; it's currently in private beta with public beta planned post-2022.[1][3]
Growth momentum includes rapid product development, with plans to triple headcount using the funding, integration with design tools for asset imports, and backing from Entrepreneur First, signaling strong early traction in the animation software space.[2][3]
Lottielab was co-founded in 2021 by Andrew Ologunebi and Alistair Thomson in London, emerging from the need to replace outdated GIFs in professional design workflows.[3][1] Ologunebi highlighted GIFs' inadequacies for design—lacking performance, interactivity, and scalability—driving the idea for a tool centered on Lottie files, which support code exports and live updates.[3] The duo aimed for intuitive, frame-by-frame animation akin to traditional methods but browser-based and collaborative, with early focus on easing creation for non-experts via timelines, key frames, and drag-to-animate paths.[3][4]
Pivotal early moments include securing $4M in seed funding in 2022 from Point Nine (lead), Harry Stebbings' 20VC, and Entrepreneur First, which propelled private beta launch and headcount expansion plans; the company is headquartered at Lincoln Studios in London's Biscuit Factory.[1][3][2]
Lottielab rides the wave of motion design democratization in product-led growth, where interactive animations boost user engagement in apps, websites, and SaaS tools amid rising demands for lightweight, performant visuals over bulky GIFs or heavy video.[3][4] Timing aligns with maturing Lottie adoption (Airbnb's open-source format) and no-code/low-code trends, fueled by remote teams needing collaborative design tools post-2020.[2][3] Market forces like mobile-first UIs, WebAssembly for browser power, and AI-assisted creativity favor it, positioning Lottielab against incumbents like Vyond (video-focused) by targeting developer-friendly, code-native handoffs.[1][3]
It influences the ecosystem by accelerating Lottie as a standard, easing handoffs in design-to-dev pipelines and enabling dynamic product experiences, much like Figma transformed static design.[2][4]
Lottielab is primed to capture share in the $10B+ animation software market as Lottie supplants GIFs, with public launch, headcount tripling, and feature expansions driving SaaS revenue.[1][3] Upcoming trends like AI auto-animation, deeper integrations (e.g., Figma/Adobe), and Web3/AR motion will shape its path, potentially evolving it into a full motion design suite. Its influence may grow by standardizing collaborative Lottie workflows, empowering non-designers and amplifying product interactivity—echoing its origin as the anti-GIF disruptor for modern teams.[3][4]
