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Mad Rabbit develops a comprehensive line of tattoo aftercare products engineered to maintain the vibrancy and health of tattooed skin. The company focuses on natural, clean, and vegan formulations, offering solutions for pre-tattoo numbing, post-tattoo soothing and healing, and long-term tattoo brightness and preservation. Their approach emphasizes high-quality ingredients to support the entire tattoo lifecycle.
The company was founded in 2019 by friends Oliver Zak and Selom Agbitor. They identified a gap in the market for effective and natural tattoo aftercare solutions, driven by their personal passion for tattoos. Their insight led them to create products that address common concerns about tattoo fading and skin health.
Mad Rabbit serves individuals with tattoos, providing them with specialized skincare for all stages of their inked journey. The company's vision extends beyond product sales, aiming to celebrate, promote, and empower the tattoo community by enhancing the longevity and appearance of their body art through superior care.
Mad Rabbit has raised $16.5M across 4 funding rounds.
Mad Rabbit has raised $16.5M in total across 4 funding rounds.
Mad Rabbit has raised $16.5M across 4 funding rounds. Most recently, it raised $10.0M Series A in March 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2023 | $10M Series A | IAN Knowles | ALI Diallo, Mark Cuban, Acronym Venture Capital, H Venture Partners | Announced |
| Feb 1, 2022 | $4M Seed | — | ALI Diallo | Announced |
| Jul 1, 2021 | $2M Seed | Joshua B. Siegel | 7BC Venture Capital, Marcy Venture Partners, Rubicon VC, ALI Diallo, Chad Stender, Kevin LIN, Mark Gillespie, Mark Cuban, Stefon Diggs | Announced |
| Sep 1, 2020 | $500K Seed | — | ALI Diallo | Announced |
Mad Rabbit is an e-commerce brand specializing in tattoo aftercare and skincare products, using clean, vegan, and natural ingredients to improve healing, preserve vibrancy, and protect tattoos.[1][3] Founded in 2019, it serves tattoo enthusiasts worldwide by solving the problem of ineffective, toxin-laden traditional aftercare like petroleum jelly, offering a full-cycle routine from post-tattoo soothing to daily maintenance.[1][5] The company has shown strong growth momentum, achieving 138% year-over-year expansion, a $56 million valuation, $2 million in seed funding from investors like Mark Cuban, sales in 1,200 GNC and 350 Urban Outfitters stores, and one balm sold every 90 seconds across three million tattoos.[3][4][5]
Mad Rabbit was founded in 2019 by college students Oliver Zak and Selom Agbitor, two friends passionate about tattoos who identified a gap in the market for effective, all-natural aftercare.[1][3][4] The idea emerged from their frustration with subpar products; they bootstrapped by dropshipping swimsuits one summer to gain e-commerce expertise and capital, then tested demand with ads before producing balm in Zak's mother's kitchen using a crockpot and aloe-based recipes leveraging her apothecary skills.[4][5] Early traction came quickly—orders poured in within a week of ads, prompting them to skip classes, fulfill orders on weekends, and pivot to a direct-to-consumer model, outpacing wholesale competitors.[4] Pivotal moments included Shark Tank investment from Mark Cuban and a $2M seed round led by Acronym Venture Capital with Stefon Diggs, fueling expansion.[3][4]
Mad Rabbit rides the wave of direct-to-consumer (DTC) e-commerce and consumer packaged goods (CPG) innovation, leveraging digital ads, social media, and Shopify-like platforms to disrupt a niche traditionally reliant on unscientific remedies.[2][4] Timing aligns with rising tattoo popularity (inked audience eager for shareable skincare) and demand for clean beauty amid wellness trends, amplified by post-pandemic e-commerce acceleration.[5] Market forces like influencer-driven purchases and retail partnerships favor its scalable model, while its digital-first approach influences the tattoo ecosystem by empowering artists with recommendable products and building a "moat" through community vouching.[5] As a bootstrapped-to-funded DTC success, it exemplifies how tech-enabled startups humanize niche markets, blending e-commerce tools with lifestyle branding.
Mad Rabbit is poised for continued scaling, expanding into expense management, AP automation, and deeper Rho integration while pushing artist partnerships and global retail.[2][5] Trends like clean beauty growth, tattoo normalization among Gen Z, and AI-driven personalization in CPG will shape its path, potentially elevating it to category leader. Its influence may evolve from aftercare innovator to full tattoo lifestyle brand, sustaining momentum through viral social proof and operational tech. This "hunch and itch" origin underscores how spotting everyday gaps with DTC savvy can ink lasting success in consumer tech.
Mad Rabbit has raised $16.5M in total across 4 funding rounds.
Mad Rabbit's investors include Ian Knowles, Ali Diallo, Mark Cuban, Acronym Venture Capital, H Venture Partners, Joshua B. Siegel, 7BC Venture Capital, Marcy Venture Partners, Rubicon VC, Chad Stender, Kevin Lin, Mark Gillespie.
