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Mais Mu develops and markets a range of healthy snacks and nutritional supplements, including protein bars, whey proteins, creatines, and pre-workouts. The company focuses on crafting products that are both enjoyable and beneficial, providing accessible options for consumers seeking a healthier lifestyle. Their approach integrates appealing flavors with high-quality ingredients, aiming to make dietary supplementation an enjoyable and routine part of daily nutrition.
The company was founded in 2014 by Otto Guarnieri and Antonio Delli Paoli Neto, with Anderson Mulin and Alexandre Capella later joining as partners. Their initial insight stemmed from a desire to demystify and normalize the use of nutritional supplements, intending to dissociate them from negative stigmas often linked to performance-enhancing substances. This foundational vision shaped their product development towards broader consumer appeal.
Mais Mu primarily serves health-conscious individuals, including those focused on weight management, muscle development, or simply maintaining a balanced diet. The company’s overarching mission is to shift public perception regarding whey-based products and to educate consumers on the benefits of healthy eating. They envision a future where nutritious food choices are both delicious and an integral part of everyday life.
Mais Mu has raised $5.0M across 1 funding round.
Mais Mu has raised $5.0M in total across 1 funding round.
Mais Mu has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in October 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2023 | $5M Series A | — | Btomorrow Ventures, Eclipse Ventures, Lior RON | Announced |
Mais Mu has raised $5.0M in total across 1 funding round.
Mais Mu's investors include Btomorrow Ventures, Eclipse Ventures, Lior Ron.
Mais Mu is a Brazilian food and beverage company founded in 2014, specializing in healthy, protein-rich snacks and supplements for weight management, muscle gain, and overall wellness.[1][2][3] It offers over 60 products including protein bars, ready-to-drink shakes, and plant-based options, targeting fitness enthusiasts, flexitarians, and general health-conscious consumers beyond just athletes.[1][3] With headquarters in Sao Paulo, the company employs 20-49 people, generates around $5-10M USD in revenue (R$87.8M BRL in 2024), and has shown strong growth, including a funding round valuing it at R$125M BRL backed by BAT Brasil.[2][3][4]
Mais Mu solves the problem of accessible, tasty healthy eating by providing convenient, low-sugar, high-protein snacks aligned with macro trends like snackification and plant-based demand.[3] Its growth momentum includes listing on Brazil's BEE4 tokenized stock market (with dividend payouts starting in 2023), strategic partnerships like BAT Brasil's distribution network via Souza Cruz, and expanding market cap to R$100M+ BRL.[3]
Mais Mu was founded in 2014 in Sao Paulo, Brazil, with the mission to stock shelves worldwide with healthy, delicious, and affordable snacks, challenging the notion that healthy eating requires sacrifice.[1][3] Specific founders are not detailed in available sources, but the company emerged amid rising demand for nutritious convenience foods in Brazil's growing wellness market.[3]
Early traction came from building a diverse portfolio of over 60 products tailored to complementary consumer profiles.[3] Pivotal moments include a 2022-2023 investment round led by BAT Brasil (via Souza Cruz), valuing the company at R$125M BRL and leveraging BAT's distribution for acceleration, plus its 2023 listing on BEE4 as the second tokenized stock, enabling public trading and dividends.[3][4]
Mais Mu rides the global wellness and functional food wave, amplified by Brazil's booming health snack market amid rising obesity awareness and plant-based shifts.[1][3] Timing aligns with post-pandemic health focus and e-commerce growth for direct-to-consumer nutrition, plus fintech innovations like BEE4's tokenized stocks democratizing investment in food startups.[3]
Market forces favoring it include partnerships with giants like BAT Brasil for distribution scale, and macro trends in protein-rich, sustainable snacking.[1][3][4] It influences Brazil's startup ecosystem by pioneering tokenized equity for consumer brands, paying early dividends, and proving food-tech hybrids can attract corporate venture capital.[3]
Mais Mu is poised for expansion through BAT's network, new product launches, and BEE4's retail investor base, potentially scaling revenue past R$100M amid wellness demand.[2][3] Trends like plant-based innovation and tokenized funding will shape its path, evolving it from niche healthy snacks to a broader lifestyle brand with global reach via Brazil's export potential.[1][3] As it blends food science with fintech, expect heightened influence in accessible nutrition, tying back to its core promise of healthy eating without sacrifice.
