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Max Retail operates a business-to-business platform and online marketplace for brands and retailers to manage and liquidate unsold merchandise. The company facilitates efficient movement of excess inventory by connecting it with an extensive network of online marketplaces. This approach optimizes the inventory lifecycle, helping businesses recover wholesale costs and maintain healthier stock levels.
The company was established to address the challenge retailers face with surplus inventory. Founders identified the significant financial and operational complexities associated with stagnant goods. Their foundational insight centered on creating a dedicated channel extending retailers' selling reach, transforming liabilities into valuable assets through structured liquidation.
Max Retail serves independent retailers and established brands aiming to convert excess stock into capital. The company’s vision focuses on enhancing the distribution channel for surplus inventory, fostering a more viable and sustainable retail environment. It empowers businesses with continuous inventory optimization solutions, improving profitability and reducing waste across retail.
MaxRetail has raised $15.0M across 1 funding round.
MaxRetail has raised $15.0M in total across 1 funding round.
MaxRetail has raised $15.0M across 1 funding round. Most recently, it raised $15.0M Series A in April 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2024 | $15M Series A | IAN Loizeaux | Addition, Animal Capital, Cisco Investments, Intel Capital, M13, Obvious Ventures, Pareto Holdings, Remus Capital, Rethink Impact, Tiger Global Management, Vine Ventures LP, Griffin Johnson, StandUp Ventures, The Artemis Fund | Announced |
Max Retail is a technology platform that enables brands and independent retailers to sell unsold excess inventory through a global network of online and offline retail partners, handling shipping, taxes, customer service, and offering instant payouts with a no-return policy.[1][2][5] It targets categories like apparel, accessories, footwear, and home decor, serving the retail community by monetizing slow-moving stock and turning it into revenue without extra effort for sellers.[1][2] Founded in 2018 and headquartered in West Palm Beach, Florida, the company—formerly SwapRetail—has raised $21M total funding, including a Series B round, with backers like Techstars Ventures, The Artemis Fund, and Nosara Capital, demonstrating strong growth momentum evidenced by 2025 record payouts and new features.[1][3]
Max Retail emerged in 2018 to address the challenge of excess inventory tying up capital for independent retailers and brands, evolving from its original name, SwapRetail.[1] Based in West Palm Beach, Florida, at 701 Northpoint Parkway, the company tapped into the growing e-commerce wave by creating a marketplace that extends retailers' reach beyond their storefronts via partner networks.[1][3] Key early traction came from its focus on secure, hassle-free sales of unsold goods, leading to a $15M Series A in a prior round led by Nosara Capital, with participation from Rethink Impact, M13, and The Artemis Fund, followed by a Series B that brought total funding to $21M.[1][3] This funding fueled expansion, positioning it as a highflier in excess inventory solutions alongside companies like Archive and Otrium.[1]
Max Retail rides the excess inventory solutions trend in e-commerce, where analytics, demand forecasting, and optimization help retailers manage surplus stock amid volatile supply chains and profitability pressures.[1] Its timing aligns with post-pandemic retail shifts toward multichannel sales, enabling independents to compete in the $11,248-item e-commerce space by participating in growing online marketplaces without building their own infrastructure.[1][3] Market forces like rising overstock from fast fashion and economic uncertainty favor its model, as seen in partnerships with events like MAGIC and Atlanta Apparel Market, influencing the ecosystem by stabilizing cash flow for small retailers and reducing waste.[2][4] This positions it as an enabler in the B2B retail tech sector, recognized alongside leaders in CB Insights matrices.[1]
Max Retail is poised to capitalize on 2026 e-commerce acceleration, with tools for turning 2025 stock into cash signaling sustained momentum into year-end strategies and beyond.[2] Trends like AI-driven forecasting, expanded partner networks, and retailer education will shape its path, potentially growing its $21M-funded platform amid demand for resilient inventory management.[1][3] Its influence may evolve by deepening impact VC ties and ecosystem integrations, empowering more independents as a "quiet profit engine" in retail—transforming stagnant stock into scalable revenue, much like its core mission to rescue excess inventory and deliver more money, time, and less stress.[2][5]
MaxRetail has raised $15.0M in total across 1 funding round.
MaxRetail's investors include Ian Loizeaux, Addition, Animal Capital, Cisco Investments, Intel Capital, M13, Obvious Ventures, Pareto Holdings, REMUS Capital, Rethink Impact, Tiger Global Management, Vine Ventures LP.
