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§ Private Profile · Dubai, United Arab Emirates
Mealplanet is a technology company.
MealPlanet operates an online marketplace that aggregates meal plan providers across the UAE. Its platform allows users to discover, compare, customize, and order weekly or monthly meal plans tailored to specific dietary and health goals. The company's app-based system facilitates a seamless user experience, offering functionalities such as meal customization, swapping options, delivery pausing, and integrated nutritional tracking and support.
Founded in 2024 by Khalid Baareh, MealPlanet arose from the recognition of a fragmented market for healthy meal delivery services. Baareh, serving as CEO, identified the need for a consolidated platform where consumers could easily navigate diverse meal plan offerings. His entrepreneurial insight aimed to simplify the process for individuals seeking personalized nutrition solutions that align with their lifestyle and health objectives.
The company primarily serves individuals throughout the UAE who are focused on fitness, managing specific dietary needs, or maintaining a healthy lifestyle amid busy schedules. MealPlanet's long-term vision is to establish itself as the definitive destination for comprehensive meal planning, empowering users with accessible tools to manage their nutrition effectively and consistently achieve their wellness goals.
Mealplanet has raised $6.0M across 1 funding round.
Mealplanet has raised $6.0M in total across 1 funding round.
Mealplanet has raised $6.0M in total across 1 funding round.
Mealplanet's investors include BoxGroup, EQT Ventures, Moonshots Capital, Pelion Venture Partners, The General Partnership, Vision/Capital/People (VCP), Clark Landry.
Mealplanet has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in August 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2024 | $6M Seed | — | BoxGroup, EQT Ventures, Moonshots Capital, Pelion Venture Partners, The General Partnership, Vision/capital/people (vcp), Clark Landry | Announced |
MealPlanet is a UAE-based foodtech company founded in 2024 that operates a technology-driven meal plan delivery platform. It aggregates over 100 meal plan providers into a single, user-friendly app, allowing consumers to discover, customize, subscribe to, and manage meal plans tailored to their dietary preferences and lifestyle goals. The platform leverages AI-powered algorithms to offer personalized meal recommendations, simplifying healthy eating and meal planning for users across the MENA region. MealPlanet serves both consumers seeking convenient, nutritious meal options and meal plan providers looking to expand their market reach. The company has demonstrated strong growth momentum, securing $6 million in seed funding to fuel regional expansion and technology development[1][2][4][5].
MealPlanet was founded in 2024 by Khalid Baareh, a serial entrepreneur with a vision to address the lack of centralized, technology-enabled solutions in the meal plan delivery market. The idea emerged from recognizing the fragmented nature of meal plan services in the Middle East and the growing consumer demand for healthier, convenient dining options. Early traction was marked by rapid partnerships with over 100 trusted brands such as Prep & Co, Basiligo, and The Lean Co., and the successful closing of a $6 million seed round led by prominent investors including Middle East Venture Partners (MEVP), AlTouq Group, and notable entrepreneurs like Marc Lore and Samih Toukan[1][2][4].
MealPlanet rides the rising global and regional trends of health-conscious eating, convenience-driven food delivery, and digital transformation in food services. The timing is favorable due to increasing consumer demand for personalized nutrition and the growth of the foodtech sector in the MENA region. By digitizing and centralizing meal plan delivery, MealPlanet addresses market fragmentation and empowers both consumers and providers. Its technology-driven approach influences the broader ecosystem by setting new standards for convenience, personalization, and healthy lifestyle promotion through smart technology[1][2][4].
MealPlanet is positioned for significant growth as it leverages its recent funding to enhance its technology stack and expand regionally, starting with Saudi Arabia in early 2025. Future trends shaping its journey include increasing adoption of AI in personalized nutrition, rising health awareness, and demand for flexible food delivery solutions. As MealPlanet scales, it may evolve into a dominant regional platform that not only simplifies meal planning but also drives innovation in foodtech, influencing consumer habits and provider operations across the MENA food ecosystem[1][2][4]. The company’s vision to make nutritious, customized dining accessible with a few taps aligns with broader shifts toward digital lifestyle solutions, promising a transformative impact on how people approach food and health.