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Measure Protocol offers an AI-powered platform designed for the secure sharing of consumer behavioral data, providing actionable insights into digital engagement and app usage. The company’s approach centers on privacy-first data collection, enabling a comprehensive understanding of consumer behavior while empowering individuals with greater control over their personal information. This technology delivers deep consumer intelligence to its users, focusing on the holistic aspects of digital interaction.
The company was founded in 2018 by John Martin, Owen Hanks, and Paul Neto. Their foundational insight stemmed from a desire to re-engineer how businesses access and utilize behavioral insights, establishing a more equitable and transparent data ecosystem. This vision aims to shift data ownership towards the consumer, addressing existing challenges in the traditional data collection landscape.
Measure Protocol serves brands and agencies seeking to understand consumer digital behavior more effectively. The company's long-term vision is to facilitate a research revolution where consumers are active participants in the data economy, earning rewards for sharing their digital insights. By enabling individuals to take ownership of their data, Measure Protocol aims to shape a future where consumer intelligence is both robust and ethically sourced.
Measure Protocol has raised $6.0M across 2 funding rounds.
Measure Protocol has raised $6.0M in total across 2 funding rounds.
Measure Protocol has raised $6.0M in total across 2 funding rounds.
Measure Protocol's investors include Blockchain Valley Ventures, Bartosz Lipnicki.
Measure Protocol is a consumer intelligence technology company that provides a platform aggregating zero-party, permissioned behavioral data from consumers' daily digital interactions across search, browsing, Amazon, TikTok, YouTube, and more.[1][2][3] It serves publishing, media, agency, and marketing professionals by delivering insights into authentic consumer behaviors—such as attention, intent, and purchases—to drive data-driven decisions and marketing outcomes.[1][3] The platform solves the challenge of accessing holistic, trustworthy behavioral data in a privacy-focused era, offering user-friendly dashboards, data feeds for BI tools, and reports like the App Life Report that reveal trends in app usage, media consumption, and generational habits.[1][5] With over $7M in funding and adoption by MAANG companies, Measure demonstrates strong growth through its award-winning screen detection technology and recent platform launch.[2][3][4]
Measure Protocol emerged from the need for transparent, consumer-centric data collection amid industry shifts toward privacy and data sovereignty.[2][3] Co-founded by CEO Owen Hanks, the company developed proprietary "Retro" technology for passive metering and behavioral tracking, enabling permissioned sharing of person-based data in exchange for rewards.[1][2][5] A pivotal moment came with the 2022 award for 'Best Technology Innovation' in behavioral data collection, followed by the 2023 launch of the Measure Platform, which integrated demographic, psychographic, and behavioral data for direct access by brands and agencies.[2][3] Early traction built on reports like the App Life Report (2023 volumes), analyzing data from over 5,000 U.S. individuals to challenge media consumption assumptions, solidifying its role in unlocking "hidden" digital behaviors.[5]
Measure Protocol stands out in the consumer data market through these key strengths:
Measure Protocol rides the wave of post-cookie privacy regulations and the demand for authentic, first-party data alternatives, timing perfectly with the decline of third-party cookies and rise of AI-driven personalization.[3] Market forces like evolving consumer sovereignty, iOS/Android tracking limits, and the need for cross-platform attribution (TV, digital, social) favor its ecosystem, which bridges exposure to real actions like search and purchases.[1] By enabling 360-degree views of digital behaviors, it influences the marketing tech ecosystem, empowering brands to refine strategies, outpace competitors, and integrate behavioral data into growth pipelines—challenging legacy metrics and fostering trust in data for the AI era.[1][3][5]
Measure Protocol is poised for expansion by scaling its platform to more enterprises, leveraging AI enhancements for deeper psychographic insights, and releasing frequent reports amid rising demand for real-time behavioral data.[3][6] Trends like generative AI search (e.g., ChatGPT, Gemini integration) and hyper-personalized marketing will amplify its value, potentially evolving it into a standard for "true outcomes" measurement.[1] As privacy laws tighten and zero-party data becomes table stakes, Measure's ethical model and network effects could cement its influence, turning consumer empowerment into widespread business advantage—echoing its core promise of revealing what consumers do when brands aren't watching.[1][2]
Measure Protocol has raised $6.0M across 2 funding rounds. Most recently, it raised $3.0M Series U in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $3M Series U | — | Blockchain Valley Ventures, Bartosz Lipnicki | Announced |
| Dec 1, 2019 | $3M Seed | — | Blockchain Valley Ventures, Bartosz Lipnicki | Announced |
