Loading organizations...
Key people at Moolah Kicks.
Moolah Kicks designs and produces high-performance basketball sneakers specifically engineered for the female foot. The company’s core product line addresses historical gaps in athletic footwear by offering shoes with technical specifications such as a narrower heel, lifted arch, slimmer width, and shallow lateral side, aiming to optimize fit and reduce injury risk for female athletes. They also offer a range of apparel.
Founded in New York City in 2020 by Natalie White, Moolah Kicks emerged from the recognition that female basketball players were forced to choose from footwear primarily designed for men or children. White's insight was to create a dedicated solution, collaborating with female hoopers on design and wear-testing to develop shoes that provide optimal comfort and support from the first wear.
The company serves a broad spectrum of female basketball players, from amateur athletes to professional WNBA stars. Moolah Kicks is driven by a vision to elevate women's basketball by focusing entirely on its needs, fostering a new era of growth and recognition for the sport, and reinvesting resources directly into the women's game.
Key people at Moolah Kicks.
Moolah Kicks is a performance basketball brand exclusively dedicated to women's hoops, designing sneakers and apparel tailored for female athletes' biomechanics to address fit issues in men's or unisex shoes.[1][3] Founded in 2020, it produces models like the Press Break (youth-focused), Neovolt Pro, Phantom 1, and Triple Double, solving problems like discomfort, injury risk from poor fit (narrow heel, lifted arch, slimmer width, shallow lateral side), and lack of women-specific gear.[1][3][4] The company serves female players from AAU teams and grade schoolers to WNBA stars and college athletes across divisions, with over 100 NIL deals, distribution in 631 stores (via Dick's Sporting Goods partnership), and backing from Mark Cuban; retail sales grew 47% from 2023 to 2024, currently at Seed VC-II stage with $90K raised.[1][2][4]
Natalie White, a Boston College graduate and former college senior, founded Moolah Kicks in 2020 in New York City after frustration with WNBA stars promoting men's-named shoes and the absence of performance sneakers built for female feet.[1][2][3] Drawing from her hoops background and street culture ("moolah" as slang for money), White bootstrapped the brand amid the NIL era's rise, launching the Phantom 1 in 140+ Dick's stores in 2021 and expanding rapidly.[2][4] Pivotal moments include securing Mark Cuban's backing in under two years, a Connecticut Sun marketing deal, a March Madness Microsoft ad spot, and grassroots traction with 40+ early NIL deals across D-I and D-III players, plus hundreds of AAU teams adopting the gear.[2][4]
Moolah Kicks rides the explosive growth of women's basketball, fueled by Caitlin Clark's impact, WNBA viewership surges, and NIL rights enabling grassroots entrepreneurship at small schools.[2][4] Timing aligns with market gaps in female-specific athletic gear amid rising investments in women's sports, where women-dominated brands like Moolah fill voids left by unisex/men's dominance, promoting injury prevention and career longevity from youth levels.[1][3] It influences the ecosystem by reinvesting in WBB community, amplifying underrepresented voices via NIL, and challenging giants through niche focus and retail scale, sparking a "new era" of women-led performance brands.[3][5]
Moolah Kicks is poised for hypergrowth, expanding youth/apparel lines and deepening NIL partnerships as WBB's popularity skyrockets, potentially capturing more shelf space beyond Dick's and attracting larger VC amid women's sports funding boom.[1][2][4] Trends like biomechanical specialization, NIL evolution, and global WBB expansion will propel it, evolving from startup challenger to category leader—"the go-to for female ballers"—while elevating the entire women's game from the court up.[3][5]
