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§ Private Profile · 84 Eccleston Sq, London, Greater London, SW1V 1PX, United Kingdom
Moteefe is a technology company.
Moteefe offers an integrated e-commerce platform empowering individuals and businesses to design and sell custom merchandise globally. Employing a print-on-demand model, the company manages product creation, secure payments, and worldwide fulfillment. This end-to-end solution simplifies launching online stores for personalized items, removing inventory burdens and streamlining digital retail entry.
Mathijs Eefting co-founded Moteefe in 2014. His founding insight addressed significant barriers faced by aspiring online sellers in the merchandise sector. Eefting envisioned democratizing entrepreneurship, developing a streamlined system enabling anyone to easily design, market, and distribute custom products, fostering new digital commerce opportunities.
Moteefe serves diverse individual creators, small businesses, and organizations monetizing brands or ideas through unique products. The platform empowers users to effectively reach a global audience. The company’s vision continually lowers entrepreneurial barriers, cultivating a worldwide ecosystem where creative concepts transform into successful e-commerce ventures.
Moteefe has raised $18.8M across 4 funding rounds.
Moteefe has raised $18.8M in total across 4 funding rounds.
Moteefe has raised $18.8M across 4 funding rounds. Most recently, it raised $11.0M Series A in September 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2020 | $11M Series A | Daina Spedding | Force Over Mass, Gresham House Ventures | Announced |
| Feb 6, 2020 | $5M Series A | Force Over Mass, Steve Cordiner | — | Announced |
| Sep 6, 2017 | $2.3M Seed | — | Ascension Ventures, Force Over Mass, Fuel Ventures, Livingbridge | Announced |
| Jan 1, 2016 | $500K Seed | — | Ascension Ventures (uk) | Announced |
Moteefe has raised $18.8M in total across 4 funding rounds.
Moteefe's investors include Daina Spedding, Force Over Mass, Gresham House Ventures, Steve Cordiner, Ascension Ventures, Fuel Ventures, Livingbridge, Ascension Ventures (UK).
Moteefe is a technology company providing an end-to-end print-on-demand (POD) e-commerce platform that enables entrepreneurs, influencers, micro-retailers, and larger brands to design, sell, and fulfill customized merchandise like t-shirts, phone cases, and jewelry worldwide without upfront costs, inventory, or supply chain complexity.[1][2][3] It serves over 5,000 merchants by offering white-label stores, global production routing via proprietary software, payments, customer service, and fulfillment through 20+ partners across Europe, USA, Canada, Australia, and Brazil, with products shipped to 166 countries.[2][6] The platform solves the barriers to launching scalable global e-commerce by automating on-demand production and delivery in 1-2 days, driving 150% growth in early 2020 amid COVID-19 retail shifts and reaching $17.9 million in annual revenue by 2025 with 75-84 employees.[2][4][5]
Founded in the Netherlands in 2015 (launched early 2016) by Mathijs Eefting (CEO), Lev Kundin, and Olivier Stapylton-Smith, Moteefe emerged to simplify global e-commerce for creators lacking production and logistics expertise.[1][2][3] The idea stemmed from the complexity of scaling merchandise sales—requiring e-commerce sites, payments, manufacturing, and fulfillment—leading the team to build a proprietary interface that centralizes orders and routes them intelligently based on location, inventory, and costs.[1] Early traction was explosive: UK's fastest-growing e-commerce company with over 9,000% revenue growth from 2015-2018, onboarding 2,500+ micro-retailers initially, followed by €4.5-5 million Series A in early 2020 for Australia/Latin America expansion and $11 million Series B later that year from BGF, Gresham House Ventures, and Force Over Mass Capital, totaling ~$18.3 million in funding.[2][3][6]
Moteefe rides the POD and social commerce wave, capitalizing on e-commerce's shift to on-demand models amid rising creator economies, influencer marketing, and post-COVID online retail acceleration—evident in its 150% growth as legacy supply chains faltered.[2][6] Timing aligns with global digital transformation, where micro-brands leverage social media for direct sales without infrastructure, fueled by market forces like low-barrier tools for personalization and sustainability (reduced waste via no-inventory).[1][4] It influences the ecosystem by democratizing global fulfillment for 5,000+ merchants, enabling niche players to compete with giants and accelerating POD adoption in emerging markets like Australia, South America, and beyond.[2][3]
Moteefe's trajectory points to enterprise expansion and deeper POD integration with social/AI-driven commerce, potentially surpassing $20 million revenue as creator tools evolve and global e-commerce hits $7 trillion by 2025. Trends like AI personalization and Web3 marketplaces will amplify its no-risk model, evolving its influence from micro-retail enabler to backbone for branded merch at scale—positioning it as a quiet powerhouse in on-demand e-commerce.[4][6] This builds on its core strength: turning anyone into a global seller in minutes, a hook for the next retail disruption.