MPG Fund

High-Level Overview

MPG Equity Partners is a Chicago-based single-family office founded in 2013 that invests family capital primarily in direct private equity transactions, real estate, and select alternative assets.[1][2] It targets profitable, privately held businesses in the Midwestern United States, partnering with owners seeking liquidity and management transitions, while evaluating opportunities across sectors and stages to drive long-term value through active ownership.[1][2] The firm's investment philosophy emphasizes a data-driven, operator-first approach, with a focus on growth-stage companies in technology, consumer goods, healthcare, and beyond, supporting management teams and co-investors.[1]

Origin Story

MPG Equity Partners was established in 2013 as a single-family office in Chicago, managing family capital with an initial emphasis on direct private equity deals.[2] Key figures include Michael Goy as a primary contact, backed by fund managers with extensive private equity experience across North America and Europe.[1] The firm has evolved from a focus on acquiring Midwestern businesses to broader growth-stage investments in technology, consumer goods, healthcare, and real estate, executing over 30 strategic deals and achieving notable exits through disciplined capital allocation.[1][2]

Core Differentiators

• Unique Investment Model: Direct private equity focus on profitable Midwestern businesses, targeting owner liquidity and transitions, combined with flexibility across sectors, stages, and asset classes like real estate.[1][2]
• Network Strength: Operator-first approach with global reach (North America, Europe), partnering with management teams and co-investors for active ownership.[1][2]
• Track Record: Over 30 deals in technology, healthcare, and consumer sectors, with multiple exits demonstrating consistent returns via data-driven strategies.[1]
• Operating Support: Emphasis on nurturing high-potential companies through hands-on involvement and long-term value creation.[1][2]

Role in the Broader Tech Landscape

MPG Equity Partners rides the trend of family office consolidation in private equity, capitalizing on fragmented Midwestern markets where owners seek succession planning amid economic shifts.[1][2] Timing aligns with rising demand for regional growth investments in technology and consumer goods, fueled by supply chain localization and post-pandemic resilience in the U.S. heartland.[1] Market forces like elevated interest rates favor disciplined buyers of cash-flow-positive assets, positioning the firm to influence the startup ecosystem by providing patient capital to tech-enabled consumer and healthcare ventures outside coastal hubs.[1]

Quick Take & Future Outlook

MPG Equity Partners is poised to expand its deal flow amid stabilizing private equity cycles, leveraging its Midwestern focus for contrarian bets in undervalued tech and real estate.[1][2] Trends like AI-driven consumer tech and sustainable healthcare will shape its portfolio, potentially amplifying influence through larger co-investments and European tie-ins.[1] As family offices gain prominence in a high-rate environment, expect MPG to evolve into a more prominent growth-stage player, sustaining its operator-led edge in regional innovation. This builds on its core strength: bridging family capital with scalable, profitable businesses.[1][2]