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Mytopia develops and publishes cross-platform social games, providing a unified experience for players across diverse devices such as web browsers, iPhones, Android phones, and iPads. The company focuses on building systems for creating complex, connected content that can run seamlessly regardless of the underlying platform, enabling real-time multiplayer interactions within its gaming ecosystems.
Founded in 2006, Mytopia emerged from the vision of co-founders Alexei Axelevitch, Galia Benartzi, Guy Ben-Artzi, Yotam Shacham, and Yudi Levi. Their initial insight stemmed from the burgeoning social media landscape and the fragmented mobile device market, recognizing a clear need for games that could bridge these disparate environments and offer a consistent social gaming experience.
The platform primarily serves a broad audience of social network users and mobile gamers seeking engaging, real-time interactive entertainment. Mytopia’s long-term vision centers on helping the world play together by simplifying the creation and deployment of rich, interactive media, thereby fostering a more connected and accessible global gaming community.
Mytopia has raised $3.0M across 1 funding round.
Mytopia has raised $3.0M in total across 1 funding round.
Mytopia was a gaming studio that developed and marketed social games on Facebook and mobile platforms, specializing in classic casino-style games like Bingo, slots, Backgammon, and Texas Hold'em with added social features for multiplayer interaction.[1][3] Its flagship title, *Bingo Island 2*, drove popularity, serving an international audience seeking casual, real-time gaming experiences with elements like leaderboards, daily freebies, and friend competitions.[1][3] Acquired by 888 Holdings in 2010 for $18 million, it operated as a UK-based subsidiary until winding down, generating estimated revenues of $5-11.5 million with a small team of around 8-99 employees across Palo Alto and UK locations.[1][2][3]
The company solved the problem of isolated casual gaming by creating a cross-platform social hub for timeless games, fostering community through teams, matches, and in-game messaging, which built early traction on emerging social networks.[1][4][5]
Founded in 2006 by siblings Galia Ben Artzi and Guy Ben Artzi, Mytopia began as a division of Real Dice, Inc., initially developing a cross-platform, cross-social-network game world unveiled at TechCrunch50 in 2008.[1][5] This launch highlighted innovative features like team joins, competitive matches, skill-based points, and collectibles, positioning it as a pioneer in unified social gaming across networks.[5]
Pivotal early traction came from shifting focus to Facebook while maintaining mobile multiplayer titles, culminating in its June 14, 2010, acquisition by 888 Holdings to bolster social and mobile gaming presence.[1] Post-acquisition, it evolved into a subsidiary emphasizing Facebook-tailored games like *Bingo Island*, *Governor of Poker*, and *Backgammon Live*.[1][3]
Mytopia rode the early 2000s social gaming wave, capitalizing on Facebook's rise and mobile proliferation to pioneer cross-network casual gaming communities.[1][5] Its 2008 TechCrunch50 debut timed perfectly with social platforms' explosive growth, demonstrating how games could bridge networks for real-time interaction amid shifting user behaviors toward connected entertainment.[5]
Market forces like the demand for free-to-play social experiences favored Mytopia, influencing the ecosystem by proving social layers boosted retention in casual genres and paving the way for acquisitions in the sector—its $18M buyout by 888 Holdings exemplified consolidation trends in social/mobile gaming.[1] This helped shape the freemium model still dominant in mobile gaming today.
As a pioneer in social casual gaming, Mytopia's legacy endures in modern titles blending classics with community features, though its operations ceased post-acquisition. Looking ahead, trends like Web3 gaming, AR/VR social hubs, and AI-driven personalization could revive similar models, potentially under 888 Holdings' portfolio or by spiritual successors. Its influence may evolve through inspiring cross-platform ecosystems in a post-Facebook metaverse era, underscoring the enduring power of social play in tech entertainment. This early innovator reminds us how timing social trends can redefine casual gaming's boundaries.
Mytopia has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Series A in February 2009.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2009 | $3M Series A | — | Better Food Ventures | Announced |
Mytopia has raised $3.0M in total across 1 funding round.
Mytopia's investors include Better Food Ventures.
