National Vision

National Vision operates as a prominent optical retail company in the United States, providing accessible eye care services and affordable eyewear products. The company offers eyeglasses, contact lenses, and comprehensive eye exams through a large network of retail locations, catering to a broad consumer base. Its operational model focuses on delivering value, allowing for widespread access to essential vision correction solutions and preventative eye health.

The company was established in 1990, beginning its operations by managing several optical centers within an existing retail brand. This initial strategy involved opening the first Vision Centers for Walmart, laying the groundwork for its expansion. The founding insight centered on the need to make optical products and services more attainable for everyday consumers, addressing a market demand for cost-effective eye care solutions.

National Vision primarily serves value-conscious consumers seeking quality eye care and eyewear at affordable price points. The company's mission is to help individuals by enhancing the affordability and accessibility of eye care and eyewear. It envisions a future where everyone has the opportunity to achieve their best possible vision, supporting a sustained commitment to growth and broadening its reach.