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New Tales functions as a game developer and publisher, creating original intellectual properties while offering publishing support to partner studios. This dual model cultivates unique gaming experiences internally and assists external creators, emphasizing core game appeal and fostering strong player communities. The company's strategic approach allows it to innovate with its own titles and elevate the work of others in the industry.
Established in Paris in 2022, New Tales was founded by industry veterans Cédric Maréchal, President and CEO, and Benoit Dufour, Chief Operating Officer. Both brought extensive experience from Activision Blizzard and other leading firms. Their collective insight into the gaming ecosystem propelled a company committed to a new development and publishing paradigm, aiming to leverage deep industry knowledge for fresh initiatives.
New Tales serves players enjoying its proprietary titles and independent studios seeking comprehensive publishing assistance. Its vision is to launch and nurture successful new franchises by empowering creative talent and fostering dedicated player communities globally. The company aims to be a significant force shaping the future of interactive entertainment for both creators and consumers.
New Tales has raised $11.0M across 2 funding rounds.
New Tales has raised $11.0M in total across 2 funding rounds.
New Tales is an independent video game publisher and developer based in Versailles, France, focused on partnering with game studios and creating its own intellectual properties (IPs). Formed by gaming industry veterans, it provides tailored publishing services emphasizing community marketing, global reach, and player-centric strategies, while developing original titles through its internal studio, Emeteria.[2][3][4] The company supports studios like Bonfire Studios on projects such as *Arkheron* and has partnerships with Neocraft, Ankama, and Dreamhaven, delivering end-to-end go-to-market services for ambitious games.[2][4]
New Tales serves game developers seeking dedicated publishing support and gamers craving unique experiences, solving challenges like market saturation by prioritizing content quality, digital expertise, and community respect. Its growth includes rapid team expansion with hires in marketing, design, and finance, plus the launch of Emeteria in Lyon, France, working on an Action-Adventure RPG using Unreal Engine 5.[4][5]
New Tales was launched by game industry pioneers as a player-communities-centric publisher and developer, with its announcement highlighting a collective of AAA talents bringing international expertise in publishing, production, and marketing.[2][4] Key figures include recent hires like Charles Gruss (Lead Game Designer with experience at Ubisoft and Eden Games), Rémi Ducher (Technical Director), Anthony Rebouh (Brand Marketing Lead), Laurent (Lead Brand Manager), and Quentin Villevieille (Senior FP&A Business Controller), reflecting a buildup of specialized talent.[4][5]
The idea emerged from industry veterans recognizing the need for values-driven publishing amid rising game releases, evolving from partnerships (e.g., with Neocraft for *Guardians of Cloudia* and Ankama) to internal development via Emeteria, its first studio unveiled in Lyon. Early traction came through these collaborations and studio formation, humanizing the company around shared passions for gaming, innovation, and community alignment.[2][4][5]
(Note: A separate entity, New Tales International at newtales.co, focuses on custom software for startups but appears distinct from the game-focused New Tales SAS.[1][7])
New Tales rides the wave of indie and mid-tier game publishing growth, where market saturation demands standout community-driven marketing amid blockbuster dominance. Its timing leverages post-pandemic gaming booms, mobile/PC crossovers (e.g., *Guardians of Cloudia*), and tech like Unreal Engine 5 for immersive RPGs, capitalizing on players' demand for authentic experiences over generic releases.[2][4][5] Favorable forces include global digital distribution, rising co-publishing (with Neocraft, Dreamhaven), and studio expansions amid talent mobility.
The company influences the ecosystem by empowering smaller studios (e.g., Bonfire, Emeteria) with AAA publishing muscle, fostering "gaming for good" values, and bridging Europe (France-based) with worldwide markets, potentially elevating player-respected titles in a fragmented industry.[2][3][4]
New Tales is poised to scale through Emeteria's debut RPG and deepened partnerships, potentially releasing multiple titles in EMEA, LATAM, and North America. Trends like AI-enhanced development, Web3 communities, and sustainable gaming will shape it, amplifying its "always on the move" ethos. Its influence may evolve from niche publisher to ecosystem shaper, nurturing "gaming gems" that prioritize players—proving that dedicated, heart-led strategies turn disruptive ideas into legendary products, much like the software peers it echoes in focus.[2][3][4][5]
New Tales has raised $11.0M in total across 2 funding rounds.
New Tales's investors include 1776, 2150, Balderton Capital, Motier Ventures, Origins, Ribbit Capital, Kaushik Subramanian.
New Tales has raised $11.0M across 2 funding rounds. Most recently, it raised $9.0M Seed in June 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2024 | $9M Seed | — | 1776, 2150, Balderton Capital, Motier Ventures, Origins, Ribbit Capital, Kaushik Subramanian | Announced |
| May 1, 2022 | $2M Seed | — | 1776, 2150, Balderton Capital, Motier Ventures, Origins, Ribbit Capital, Kaushik Subramanian | Announced |
