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Key people at NewzSocial.
NewzSocial provides an employee advocacy platform that empowers businesses to amplify their marketing reach through internal networks. The company's technology facilitates comprehensive content curation, automates posting across various social channels, and identifies key influencers within an organization's ecosystem. Its systematic approach enables efficient distribution and optimization of brand messaging.
Anand Jagannathan founded NewzSocial in 2011, recognizing the significant, yet often underutilized, potential of employee social networks for authentic brand communication. His insight centered on developing a structured workflow to transform employees into effective brand ambassadors, moving beyond traditional marketing channels to harness organic amplification.
The platform serves marketers seeking to enhance their content marketing funnel and drive engagement. NewzSocial’s vision is to help enterprises unlock the full power of earned social media, enabling them to connect with broader audiences and achieve greater impact through a trusted and scalable advocacy model.
Key people at NewzSocial.
NewzSocial is a SaaS platform specializing in employee advocacy and outbound social media marketing, enabling marketers to amplify content reach through employees and influencers.[1][2][3] It serves B2B marketers and brands seeking to build awareness, generate interest, and drive actions via scalable social campaigns, solving challenges like content distribution, brand compliance, measurement, and governance in social channels.[1][2][4] The platform streamlines content streaming, automation, amplification, influencer engagement, and analytics to achieve higher ROI than paid social, SEO/SEM, or telesales by leveraging earned social media.[1]
NewzSocial emerged as an innovator in outbound social media marketing, with limited public details on exact founding year or early traction.[2] Its experienced management team leads the effort, including CEO Anand Jagannathan, Shastri Purushotma, Niyanth Anand, and Shum Mukherjee, who drive the platform's focus on proactive audience engagement and thought leadership.[2] The company built its platform to address scalability issues in social marketing, evolving from core problems in content virality and employee advocacy.[1][3][4]
NewzSocial stands out in the crowded social marketing space through these key features:
These elements create a robust, scalable system that goes beyond basic posting tools.[1][4]
NewzSocial rides the employee advocacy and earned social media trend, capitalizing on social platforms' algorithm shifts that favor authentic, user-generated content over paid ads.[1] Timing aligns with rising demand for cost-effective outbound marketing amid ad fatigue and privacy regulations limiting targeted paid social, positioning it favorably against high-cost alternatives like SEM.[1] It influences the ecosystem by empowering brands to harness internal networks for viral content, fostering thought leadership in B2B sectors like content marketing and SaaS.[2][4]
NewzSocial is poised to expand as AI-driven social intelligence grows, potentially integrating advanced analytics or influencer automation to compete with leaders like Sprout Social.[5] Trends like real-time social insights and multichannel amplification will shape its path, with opportunities in viral content tools amid evolving algorithms.[1][5] Its focus on governance and measurement could evolve it into a full social marketing suite, amplifying B2B brands' organic reach in a paid-fatigued landscape—tying back to its core strength in turning employees into high-ROI advocates.[1][2]
