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§ Private Profile · London, United Kingdom
Nivoda is a technology company.
Nivoda operates a global B2B online marketplace for natural and lab-grown diamonds, gemstones, and jewelry. The platform centralizes offerings from numerous suppliers, enabling retailers to efficiently source diverse inventory. This digital ecosystem simplifies procurement, enhances stock access, and improves overall efficiency for professional users.
Founded in April 2017 by David Sutton and Andre Woons, Nivoda emerged to address inefficiencies in traditional diamond trading. David Sutton, drawing on extensive professional experience in the diamond and jewelry industry, provided critical insight into sector challenges. The founders envisioned a streamlined approach to complex supply chain transactions.
Nivoda serves jewelry businesses globally, offering a consolidated procurement solution for independent jewelers, online retailers, and manufacturers. Its mission is to make global jewelry trade simpler, more accessible, and transparent. The company aims to empower clientele by bolstering profitability, increasing operational efficiency, and accelerating growth.
Nivoda has raised $203.0M across 5 funding rounds.
Nivoda has raised $203.0M in total across 5 funding rounds.
Nivoda has raised $203.0M in total across 5 funding rounds.
Nivoda's investors include Edward Goldstein, Sanjot Malhi, Abstract Ventures, Avenir, Canaan Partners, Headline, Northzone, AperiamVentures, Blumberg Capital, Darling Ventures, Headline (formerly e.ventures), Ankush Gera.
Nivoda has raised $203.0M across 5 funding rounds. Most recently, it raised $60.0M Debt in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 30, 2025 | $60M Debt Financing | Edward Goldstein | — | Announced |
| Nov 21, 2024 | $51M Venture Round | Sanjot Malhi | Abstract Ventures, Avenir, Canaan Partners, Headline | Announced |
| Nov 1, 2024 | $51M Series C | Northzone | Aperiamventures, Blumberg Capital, Darling Ventures, Headline, Ankush Gera, Abstract Ventures, Avenir, Canaan Partners | Announced |
| May 1, 2024 | $30M Series B | Avenir | Aperiamventures, Blumberg Capital, Darling Ventures, Headline, Abstract Ventures, Canaan Partners | Announced |
| May 1, 2023 | $11M Series A | Headline | Aperiamventures, Blumberg Capital, Darling Ventures, Abstract Ventures, Entrepreneur First, Operator Partners, RiverPark Ventures | Announced |
Nivoda is a B2B digital marketplace that provides jewelers with instant access to over 2 million natural and lab-grown diamonds, 80,000 colored gemstones, melee, and finished jewelry, enabling zero-inventory sourcing to boost sales and margins.[1][2][5] It serves jewelry retailers worldwide by solving traditional sourcing challenges like limited access, high costs, opaque pricing, and logistical hurdles, allowing businesses to offer endless options to customers in-store or online without holding stock.[1][4][5] With $96 million raised, 16 global offices, partnerships with 3,500+ suppliers, and service in 60+ countries, Nivoda demonstrates strong growth momentum in digitizing the fine jewelry supply chain.[1]
Nivoda was founded in 2017 in London by David Sutton (CEO) and Andree Woons (CTO), who identified the need for a platform giving jewelers best-priced diamonds without traditional sourcing limitations.[1][2][4] The idea emerged from the inefficiencies of manual global supplier management, leading to an end-to-end solution for zero-inventory operations, improved cash flow, and scalable access to certified stones—especially advantageous in Europe with no import taxes.[1] Early traction came from building a global supplier network, raising $96 million from investors like Northzone and Avenir Growth Capital, expanding to 16 offices, and rapidly scaling to serve jewelers in 60+ countries.[1]
Nivoda rides the wave of digital transformation in luxury goods, particularly jewelry, by applying e-commerce and API-driven marketplaces to a fragmented, trust-based industry long reliant on physical trading hubs.[1][4] Timing aligns with rising demand for lab-grown diamonds, ethical sourcing transparency, and omnichannel retail post-pandemic, amplified by market forces like supply chain disruptions and e-commerce growth in fine jewelry.[2][5] It influences the ecosystem by enabling small-to-medium jewelers (boutiques to chains) to compete globally, fostering efficiency, cash flow optimization, and innovation in virtual try-ons—much like how platforms disrupted fashion or electronics sourcing.[1][3]
Nivoda is poised to dominate as the "digital backbone" of fine jewelry, expanding its inventory, API integrations, and geographic reach amid surging lab-grown diamond adoption and AI-enhanced personalization trends.[1][5] Regulatory shifts toward traceability and sustainability will favor its vetted network, while potential acquisitions or deeper retail tech (e.g., AR/VR showrooms) could accelerate growth. As jewelers increasingly prioritize agility over inventory, Nivoda's model will reshape global trade, empowering more retailers to deliver "brilliance without inventory" at scale.[4][5]