Loading organizations...
Key people at Noah Basketball.
Noah Basketball was founded in 2002 by Alan Marty (Founder and Chairman).
Noah Basketball delivers a data-service platform using machine learning and computer vision to refine basketball shooting mechanics. The system precisely measures shot arc, depth, and deviation, providing real-time data and verbal feedback. Patented technology, requiring no wearables, uses sensors to analyze ball flight paths. Offerings include comprehensive team installations and a mobile application for individual users.
Founded by Alan Marty, currently Chairman, Noah Basketball stemmed from his personal quest for shooting perfection. Marty famously began by using a rake and a ladder in his driveway to study shot arc. This practical insight drove extensive research, evolving into sophisticated technology designed for systematic shooting improvement through empirical data.
Noah Basketball serves diverse clientele: NBA and WNBA teams, numerous NCAA programs, and high school athletic departments. A mobile application also supports individual amateur players. The company’s vision is to be the premier solution for all basketball enthusiasts, empowering them to unlock full shooting potential and consistently elevate their game.
Noah Basketball was founded in 2002 by Alan Marty (Founder and Chairman).
Key people at Noah Basketball.
Noah Basketball, operating under Pillar Vision, Inc., develops sports technology for basketball, focusing on advanced shot-tracking systems that analyze key metrics like arc, depth, left-right position, shot location, makes, and misses to provide real-time feedback.[1][2][3][4] Its products, such as the Noah Shooting System and Noahlytics cloud platform, serve players, coaches, and programs from high school to NBA levels, helping improve shooting consistency, build muscle memory, and boost performance—used by 28 NBA teams, over 200 NCAA programs, and 1,000+ high school programs.[1][4] The company has tracked over 498 million shots, leveraging 40+ patents and data from elite levels to drive growth, with strong adoption across professional, collegiate, and youth basketball.[1][4]
Founded as Pillar Vision, Inc., Noah Basketball emerged from research into basketball shooting mechanics, with CEO John Carter leading development of flagship products like Noah Select and Noah Instant Shooting Systems.[3] Carter, an authority on shooting improvement, has worked with thousands of players across levels, while key figures like system scientist Dr. Thomas A. Edwards and board member Bill Hooper—a veteran investor with McKinsey experience, former Woodside Hotels president, and Borland Software chairman—provide strategic and technical depth.[3] The idea stemmed from years of data collection (over 250-500 million shots by 2017-2026), evolving from basic analytics to fully automated motion capture for real-time mechanics analysis, with early traction via installations in hundreds of college teams and NBA adoption.[1][2][3] Pivotal moments include 2017 PR partnerships for national media breakthroughs and 2019 SportTechie/Sports Business Journal award nominations, humanizing its mission as a "God-led" company inspired by Biblical pillars of guidance.[2][3]
Noah Basketball stands out in sports tech through patented, data-driven innovations tailored for basketball shooting:
Noah Basketball rides the sports tech boom, particularly in basketball analytics amid rising demand for data-driven training post-2020s player development trends and NIL rules enabling youth/pro crossovers.[2] Timing aligns with AI-enhanced motion capture and real-time feedback needs, fueled by market forces like NBA's analytics push (e.g., 28-team adoption) and collegiate expansion amid competitive recruiting.[1][4] It influences the ecosystem by democratizing elite metrics—originally NBA-derived—to high school/backyard levels, fostering widespread skill improvement, media innovation (e.g., broadcast enhancements), and setting standards with 40+ patents that competitors like ShotTracker must navigate.[1][2] This positions Noah as a pivotal enabler in a $10B+ global sports tech market, bridging amateur-to-pro pipelines.
Noah Basketball's momentum—nearly 500 million shots tracked, pro dominance—signals acceleration via AI-motion integrations and global expansion, potentially capturing youth markets with portable tools.[1][4] Trends like wearable sensors, VR training, and personalized coaching will amplify its edge, evolving influence toward full-game analytics or multi-sport pivots while upholding its research moat. As the go-to for shooting mastery from backyard to NBA, expect deeper ecosystem embeds, sustaining its role in revolutionizing how players "make more shots and win more games."[4]
