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§ Private Profile · 1605 Country Hospital Road Nashville, TN 37218 United States
NomNomNow Inc. is a technology company.
NomNomNow Inc., known as Nom Nom, delivers fresh, human-grade pet food directly to consumers. The company provides tailored, gently cooked, pre-portioned nutrition plans for individual pets, formulated by Board Certified Veterinary Nutritionists. This approach integrates scientific expertise with convenience, using high-quality, whole ingredients for optimal health, also offering treats and vet-developed probiotics.
Nom Nom was founded in 2015 by Alexandria Jarrell, Nate Phillips, Wenzhe Gao, and Zach Phillips. The co-founders identified a crucial gap in pet nutrition, noting conventional foods lacked fresh, high-quality ingredients vital for animal health. This insight led them to develop a system for preparing and delivering personalized, veterinarian-backed fresh meals, committed to superior dietary care.
The company serves pet parents prioritizing animal health, seeking convenient, science-backed dietary solutions. Nom Nom’s vision is to transform pet health through nutrition, moving beyond processed foods to deliver meals supporting vitality and longevity. They empower pet owners with accessible, expertly prepared food, fostering healthier, happier lives for pets via genuine nutritional support.
NomNomNow Inc. has raised $26.0M across 3 funding rounds.
NomNomNow Inc. has raised $26.0M in total across 3 funding rounds.
NomNomNow Inc. has raised $26.0M in total across 3 funding rounds.
NomNomNow Inc.'s investors include Michael Duda, CircleUp, Thomas Gieselmann, Greycroft, Tandem Capital, Accel, Headline (formerly e.ventures), George Ruan, Boldstart Ventures, Comcast Ventures, Looking Glass Capital, Scale Venture Partners.
NomNomNow Inc. has raised $26.0M across 3 funding rounds. Most recently, it raised $13.0M Nom Nom - Seed / Series A in May 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 10, 2018 | $13M Series A | — | Michael Duda, CircleUp, Thomas Gieselmann, Greycroft, Tandem Capital | Announced |
| May 1, 2018 | $3M Seed | — | Accel, Headline, George Ruan | Announced |
| Dec 1, 2017 | $10M Series A | — | Boldstart Ventures, Comcast Ventures, Looking Glass Capital, Scale Venture Partners, SYN Ventures, Matt Garratt, Julian Levy | Announced |
NomNomNow Inc. (now operating as Nom Nom) is a pet food company that produces and delivers fresh, personalized, vet-formulated meals for dogs and cats directly to consumers via subscription.[1][2][3] It solves the problem of generic, mass-manufactured pet food by offering made-to-order recipes using restaurant-quality ingredients, tailored to each pet's nutritional needs down to the gram, with weekly deliveries and health insights powered by data algorithms.[1][2] Serving pet owners seeking premium, science-backed nutrition, the company has scaled rapidly—51-200 employees, $47M raised, $38M revenue, and unicorn valuation ($1B+) before its 2022 acquisition by Mars Petcare—operating from Nashville kitchens with a custom e-commerce platform built by ex-Google engineers.[1][3][4]
Founded in 2015 in the San Francisco Bay Area, NomNomNow emerged from the insight that the $30B U.S. pet food market lagged behind human food trends, dominated by outdated, generic products.[1][2] The idea crystallized around using technology, data, and veterinary nutrition to deliver fresh, home-cooked meals, with recipes developed by leading veterinary nutritionist Dr. Justin Shmalberg.[1] Early traction came via a custom platform for precise portioning and delivery of 14 weekly meals per pet, raising $47M across rounds including Series A in 2018 and Series B, before relocating operations to Nashville, Tennessee, and getting acquired by Mars in January 2022.[1][3][4][5]
NomNomNow rides the DTC pet tech wave, blending foodtech, personalization algorithms, and subscription e-commerce to disrupt the $30B+ U.S. pet food industry amid rising pet humanization trends.[1][3] Timing aligns with post-2015 booms in fresh pet food (competitors like Spot & Tango, Ollie) and cloud tools enabling scalable, data-rich manufacturing without heavy capex.[2][3] Market forces like consumer demand for vet-backed, transparent nutrition—fueled by e-commerce growth and pet wellness data—favor its model, while Mars acquisition amplifies reach via global distribution.[3][5] It influences the ecosystem by pioneering pet microbiome research and tech ops benchmarks, inspiring hybrid foodtech in animal health.[4]
Post-acquisition, Nom Nom is poised to expand under Mars Petcare, leveraging vast resources for R&D in vet nutrition, global scaling, and AI-driven personalization amid surging pet wellness spend.[3][5] Trends like microbiome-focused health tech and sustainable sourcing will shape it, potentially evolving into a full pet ecosystem platform with treats, supplements, and app-based monitoring.[1][4] As DTC pet food matures, its influence could redefine premium nutrition standards, tying back to its roots: transforming generic kibble into joyful, data-optimized meals that pets—and owners—love.