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Nordic Eye operated as a venture and growth capital firm, specializing in investments within the early-growth stages of technology and lifestyle sectors. It focused on identifying and backing companies with proven product-market fit and clear potential for global scalability. The firm distinguished itself through a hands-on investment approach, leveraging the extensive entrepreneurial and operational experience of its founding team to support portfolio companies beyond mere capital injection.
The firm was founded in 2016 by veteran entrepreneurs Peter Warnøe and Lars Tvede, with Michael Tandrup joining as a co-founder and partner. Their collective insight stemmed from years of founding and investing in numerous startups, recognizing a critical need for experienced, supportive capital to nurture promising Nordic enterprises aiming for international expansion. This foundation allowed Nordic Eye to offer strategic guidance alongside financial backing.
Nordic Eye primarily served growth-stage technology and lifestyle companies, particularly those originating from the Nordic region with global ambitions. The firm's enduring vision centered on identifying and empowering these enterprises through strategic investment and operational support. It aimed to foster their journey from initial market validation to achieving substantial scalability and ultimately realizing their full international market potential.
Key people at Nordic Eye.
Nordic Eye is a Danish venture and growth capital firm that backs early-growth technology and lifestyle companies with strong scalability and global ambitions. Based in Copenhagen with additional presence in the U.S. and Europe, Nordic Eye positions itself as a hands-on partner that goes beyond capital, offering strategic guidance, operational support, and access to a wide international network. Its mission centers on identifying ambitious Nordic-rooted startups in tech and consumer sectors, helping them validate their business models, accelerate market entry, and achieve meaningful exits within a 4–6 year timeframe.
The firm focuses on high-potential companies in SaaS, software, e-commerce, consumer products, media, fintech, and lifestyle, typically investing at the Seed and Series A stages. Nordic Eye emphasizes responsible, sustainable investing by integrating ESG principles into its strategy, and it seeks founders with innovative business models and clear paths to international expansion. Through its active involvement and deep operator experience, Nordic Eye has become a notable force in the Nordic startup ecosystem and a bridge between European innovation and global markets.
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Founded in 2016, Nordic Eye emerged from a group of seasoned entrepreneurs and investors with extensive experience building and scaling startups across digital media, SaaS, fintech, and consumer tech. The firm was established in Copenhagen, reflecting a strong commitment to the Nordic innovation ecosystem, but was designed from the outset to be globally oriented, with early representation in key tech hubs like Los Angeles, San Francisco, and Zurich.
The founding team’s background as founders and co-founders of over 20 startups gives Nordic Eye a distinct operator-led perspective. This experience shaped its investment philosophy: backing founders at the critical early-growth phase, when product-market fit is emerging but go-to-market execution is still being proven. Over time, Nordic Eye has evolved from a regional venture player into a global venture and growth capital firm, managing funds that target both Nordic and international opportunities while maintaining a strong focus on tech and lifestyle sectors.
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Operator-Led, Hands-On Approach- The team has founded or co-founded numerous startups and has deep operational experience across product, sales, marketing, and scaling.- Nordic Eye actively engages with portfolio companies, supporting them in areas like GTM strategy, sales execution, recruitment, and exit preparation.
Strategic Timing & Stage Focus- Prefers to enter when product-market fit is “barely” proven and exits when it’s “really” proven—focusing on the critical implementation phase.- Primarily invests at Seed and Series A, with check sizes typically in the $500K–$3M range, tailored to the opportunity.
Global Network with Nordic Roots- Strong presence in Copenhagen, Zug, Los Angeles, and San Francisco enables access to both Nordic innovation and U.S. markets.- Offers portfolio companies connections to global customers, partners, and follow-on investors, particularly in North America and Europe.
Sector Focus with ESG Integration- Concentrates on high-growth sectors: SaaS, software, e-commerce, consumer tech, fintech, media, and lifestyle.- Embeds ESG principles into its investment process, aligning with responsible and sustainable business practices.
Track Record & Ecosystem Impact- Has made around 30 investments, including notable names like Govly (Series A, 2023) and Kameo, with a few exits already realized.- Plays a catalytic role in the Nordic ecosystem by helping local startups scale internationally and attract global capital.
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Nordic Eye operates at the intersection of two powerful trends: the rise of globally ambitious Nordic startups and the increasing demand for operator-led, value-add venture capital. As the Nordics continue to produce high-quality, capital-efficient tech companies in SaaS, fintech, and consumer tech, Nordic Eye serves as a bridge, helping these startups navigate the leap from regional success to global scale.
The firm is well-positioned to benefit from the maturation of the European tech ecosystem, where later-stage funding and exit options are improving, and where investors increasingly value deep operational support over passive capital. By focusing on the early-growth phase—when companies are transitioning from product to scale—Nordic Eye addresses a critical gap: many startups have strong products but struggle with GTM execution, sales, and international expansion.
Moreover, Nordic Eye’s emphasis on ESG and sustainable business models aligns with broader investor and regulatory trends, making its portfolio companies more attractive to institutional LPs and strategic acquirers. Its presence in both Europe and the U.S. also reflects the growing importance of transatlantic collaboration in tech, where Nordic innovation meets Silicon Valley’s scale and capital markets.
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Nordic Eye is poised to deepen its role as a go-to partner for Nordic tech and lifestyle startups aiming for global scale. As the firm continues to back early-growth companies with strong GTM potential, its operator-led model and international network will likely become even more valuable in a competitive, capital-conscious environment.
Looking ahead, Nordic Eye may expand its fund size and geographic reach, potentially increasing its direct investments in the U.S. and other key markets while maintaining its Nordic core. The firm’s focus on responsible investing and its track record of helping founders execute on growth could also attract more institutional LPs and strategic partners.
In a world where differentiation in venture capital increasingly comes from value-add rather than just check size, Nordic Eye’s blend of founder empathy, operational depth, and global access gives it a compelling edge. For ambitious Nordic founders, Nordic Eye isn’t just a source of capital—it’s a co-pilot for the critical journey from product-market fit to global impact.
Key people at Nordic Eye.
