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§ Private Profile · London, UK
NOTO is a technology company.
NOTO delivers a modular financial crime prevention platform, addressing fraud and anti-money laundering risks. It integrates diverse data sources, providing real-time monitoring and alerts for proactive management of high-risk behaviors and transaction patterns. Its technical approach combines a robust decision engine, accessible machine learning, and integrated case management, ensuring precise detection and streamlined compliance.
Ivan Stefanov co-founded NOTO and serves as its CEO. His extensive background in e-commerce and risk management provided the foundational insight: a recognized gap for a comprehensive, adaptive platform to effectively unify fraud prevention and anti-money laundering compliance across complex financial ecosystems.
NOTO serves global clients across banking, payments, fintech, gaming, crypto, and e-commerce, enabling them to meet regulatory demands and mitigate fraud. Its vision is to unify prevention and AML compliance within a single, enterprise platform. This delivers centralized risk insights and streamlined case management, empowering clients with resilient, adaptable systems for growth.
NOTO has raised $6.9M across 4 funding rounds.
NOTO has raised $6.9M in total across 4 funding rounds.
NOTO has raised $6.9M across 4 funding rounds. Most recently, it raised $4.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $4M Seed | — | Crosslink Capital, Y Combinator | Announced |
| Mar 16, 2023 | $2M Seed Plus | White Whale Ventures | — | Announced |
| Jun 1, 2022 | $390K Seed | — | Venture Catalysts | Announced |
| Aug 24, 2021 | $540K Seed Plus | — | John Abraham, Abhishek Agarwal, Bipin Shah, WEH Ventures | Announced |
NOTO has raised $6.9M in total across 4 funding rounds.
NOTO's investors include Crosslink Capital, Y Combinator, White Whale Ventures, Venture Catalysts | India's First Integrated Incubator, John Abraham, Abhishek Agarwal, Bipin Shah, WEH Ventures.
Noto is a New York-based technology startup founded in 2024 that builds modern business management software tailored for lesson-based educational businesses, such as tutoring centers, music schools, and art schools.[2][4][6] Its AI-powered platform automates administrative tasks like scheduling, billing, payroll, class registration, payments, and communication, serving small business owners overwhelmed by manual processes like Google Sheets and sticky notes.[2][4][6] Noto solves the chaos of operations in these thriving but inefficient businesses by streamlining workflows, enabling focus on teaching, and driving growth through tools like analytics, lead management, and automated reviews—helping users reduce credit card fees via bank payments and boost leads by 40% in months.[4][6] With $3.8 million in seed funding raised in 2025 from Base10 Partners, Noto shows strong early momentum, launching in September 2024 after rapid customer interviews and now supporting multi-location management and CRM integrations.[2][4]
Noto was co-founded in 2024 by AJ Ding (CEO) and Steve Wang, who identified a massive gap in operational software for lesson-based businesses during an intensive two-week stint interviewing 150 small educational enterprises in New York City.[4] Walking six hours daily, they discovered owners of tutoring centers, music academies, and driving schools were bogged down by outdated tools, despite booming demand.[4] This hands-on insight led to Noto's debut in September 2024 as a parent organization under Noodle, headquartered at 29 W 17th St, New York, NY, with initial revenue hitting $1M.[2][4] Early traction came from addressing pain points like complex parent-child-instructor dynamics, shifting schedules, and billing, using AI to automate lesson reports and rescheduling without replacing teachers.[4][6]
Noto stands out in the edtech space through targeted features for after-school businesses:
These elements provide a seamless developer-free experience, outperforming generic tools like Google Sheets.[4]
Noto rides the edtech automation wave, capitalizing on AI's maturation to modernize fragmented admin for the $100B+ after-school education market, where small operators lag in digitization.[4] Timing is ideal post-2024 AI boom, as rising demand for tutoring/music lessons (fueled by post-pandemic learning gaps) meets operators' pleas for efficiency—Noto's interviews revealed universal chaos, positioning it to consolidate a niche ignored by broad SaaS players.[4] Market forces like high credit card fees and lead competition favor its bank integrations and review tools, while its Noodle backing amplifies reach.[2] By empowering 150+ interviewed businesses to scale, Noto influences the ecosystem, potentially standardizing ops for thousands of U.S. lesson providers and fostering AI adoption in underserved SMB edtech.[4][6]
Noto's $3.8M seed and rapid 2024 launch signal breakout potential, with next steps likely expanding AI for predictive analytics, international multi-location support, and deeper integrations amid edtech's 20%+ CAGR.[2][4] Trends like AI personalization in education and SMB digitization will propel it, as operators seek tools blending ops with growth. Its influence could evolve from niche disruptor to category leader, humanizing edtech by letting teachers teach—echoing its origin as a fix for sticky-note chaos, now poised to automate the next wave of learning businesses.[4][6]