Oneday

# OneDay: High-Level Overview

OneDay is a Dallas-based SaaS company that empowers businesses to create, share, and automate personalized video content to drive engagement and sales growth.[1][2] Founded in 2012, the company initially focused on the senior living industry, where it achieved significant product-market fit by enabling communities to capture and digitally preserve resident stories through an intuitive, self-serve video platform.[2][5] Today, OneDay serves approximately 5,000 senior living properties across the U.S., U.K., and Canada, while expanding into adjacent verticals including multifamily real estate and funeral services.[2][5]

The company operates with an estimated annual revenue of $11.6M and has raised $24.2M in total funding, including a $19M Series B round led by Volition Capital in 2021.[1][4] With roughly 80 employees, OneDay has demonstrated strong growth momentum—increasing its customer base by more than 150% in 2020 alone—and was recognized as one of Inc.'s Best Workplaces of 2020.[1][2][5]

# Origin Story

OneDay was founded in 2012 with a mission to spread the power of stories through best-in-class video platforms.[5] The company's first product launched in 2017, specifically designed for senior living communities to celebrate and digitally preserve resident stories using proprietary technology.[5] This vertical focus proved strategic: by deeply understanding the pain points of senior living operators—who needed to drive occupancy, shorten sales cycles, and create personalized resident engagement—OneDay quickly achieved best-in-class SaaS metrics and earned exceptional customer loyalty.[2]

The company's early success in senior living created a foundation for expansion. In May 2021, OneDay launched Convey by OneDay for the multifamily real estate industry, and in June 2020, it unveiled Reflect by OneDay for funeral homes.[5] These product extensions demonstrate the company's ability to apply its core video storytelling technology across industries with distinct but complementary use cases.

# Core Differentiators

• Vertical-first approach: Rather than pursuing a horizontal video platform strategy, OneDay has intentionally focused on deeply understanding specific industries, tailoring both technology and customer service to meet niche needs.[2] This has resulted in exceptional customer satisfaction and retention.

• Self-serve, high-production-value video creation: The platform enables non-technical users to create professional-quality videos without requiring specialized skills or external production resources, dramatically reducing friction in the sales and marketing workflow.[2][5]

• Purpose-built for specific workflows: OneDay's platform is designed around the actual jobs senior living communities, real estate agents, and funeral homes need to accomplish—from virtual tours and post-visit engagement to crowdsourced memorial videos.[5]

• AI-powered automation and insights: The platform now includes AI scriptwriting, teleprompter functionality, video automation, CRM integration, and engagement tracking to help teams send the right message at the right time and measure conversion impact.[6]

• Community Highlight Page: OneDay's latest offering consolidates video, reviews, floor plans, and scheduling into a single interactive page powered by AVA, enabling prospects to book meetings directly and providing teams with comprehensive engagement data.[6]

# Role in the Broader Tech Landscape

OneDay operates at the intersection of several powerful trends: the digitalization of traditionally analog industries, the rise of video as the dominant communication medium, and the increasing demand for authentic, personalized customer experiences. Senior living communities face acute challenges in occupancy and resident engagement—problems that video storytelling directly addresses by building emotional connections with prospects and families.[2]

The company's expansion beyond senior living reflects a broader recognition that video automation and personalization are becoming table-stakes across B2B and B2C sectors. By proving the model in a vertical with acute pain points and high switching costs, OneDay has created a repeatable playbook for entering adjacent markets. The emphasis on AI-powered automation and CRM integration positions the company to benefit from the growing adoption of AI in sales and marketing workflows.

# Quick Take & Future Outlook

OneDay has built a defensible position in an underserved market by combining deep vertical expertise with increasingly sophisticated automation and AI capabilities. The company's ability to expand from senior living into real estate and funeral services suggests a broader opportunity to become the video storytelling platform for any industry where authentic customer narratives drive conversion and engagement.

The key question for OneDay's trajectory is whether it can maintain its customer-centric, vertical-focused approach while scaling across multiple industries—or whether it will eventually need to broaden its platform to capture horizontal demand. Given the company's track record of building exceptional customer loyalty and its recent investments in AI and automation, OneDay appears well-positioned to grow both within its core senior living market and through disciplined expansion into adjacent verticals where the same core problem—the need for authentic, scalable video storytelling—remains unsolved.