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§ Private Profile · San Francisco, CA, USA
Opt out software that removes your private info from the internet
Optery has raised $3.0M across 1 funding round.
Key people at Optery.
Optery was founded in 2020 by Lawrence Gentilello (Founder) and Chen Atlas (Founder).
Optery has raised $3.0M in total across 1 funding round.
Optery is automated opt out software, and we serve individuals, families and businesses. With Optery, you can remove yourself from hundreds of data brokers that are posting and selling your home address, phone number, email and other private information on the internet.
Optery received the “Editors’ Choice” award by PCMag as the most outstanding product in the personal data removal category in 2022, 2023, 2024, and 2025, the Cybersecurity Excellence Awards for Attack Surface Management, Digital Footprint Management, and Employee Privacy Protection in 2024 and 2025, Cyber Defense Magazine’s Top InfoSec Innovator and Best Attack Surface Management awards in 2024 and 2025, the 2025 Fortress Cybersecurity Award for Privacy Enhancing Technologies, and Fast Company’s Next Big Things in Tech award for security and privacy in 2023. In 2025, Optery was also listed by Business Insider as one of 30 early-stage startups most likely to become a unicorn.
Optery prevents phishing and social engineering, identity theft and fraud, online stalking and harassment, ransomware, doxxing, and prevents people's private information from showing up in Google search results.
Anyone can create a free account to receive a personalized Exposure Report with live screenshots summarizing where your information is being posted and sold online. Optery then provides free tools for self-service removals, or you can upgrade to a paid plan, and Optery will remove the profiles for you.
Optery for Business serves enterprises removing personal information from the internet for their employees and executives, and offers an API enabling application developers to embed data broker scanning and removal technology into their applications.
Optery was founded in 2020 by Lawrence Gentilello (Founder) and Chen Atlas (Founder).
Optery has raised $3.0M in total across 1 funding round.
Optery's investors include Michael Stuenkel, Lakestar, Tod Sacerdoti, Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC, Y Combinator.
Key people at Optery.
Optery is a privacy-focused software company specializing in automated opt-out solutions that remove personal information from hundreds of data broker websites. Its product scans and removes sensitive data such as home addresses, phone numbers, and emails from over 340 data brokers, helping individuals, families, and businesses protect their online privacy and reduce exposure to identity theft, phishing, doxing, and harassment. Optery offers both free self-service tools and paid subscription plans that automate data removal at scale, including an API for enterprise integration. Founded in 2020 and based in Clayton, California, Optery serves a broad customer base, including individual consumers and corporate IT teams seeking to safeguard employee data[1][2][3].
The company’s mission centers on empowering users to control their digital footprint and privacy rights by providing transparent, effective, and automated data removal services. Optery’s investment philosophy, while not publicly detailed as a firm, aligns with advancing cybersecurity and privacy technologies that address escalating personal information risks online. Its impact on the startup ecosystem includes pioneering automated privacy protection tools that set new standards for data broker opt-out automation and transparency, influencing competitors and raising awareness of digital privacy challenges[1][3].
Optery was founded in 2020 by a team with expertise in cybersecurity and privacy, emerging from the growing need for scalable solutions to combat the proliferation of personal data on the internet. The founders identified that existing manual opt-out processes were inefficient and inaccessible for most people, inspiring the development of a hybrid "humans + machines" approach that combines advanced automation with expert human oversight to maximize data removal effectiveness. Early traction came from offering the first free, detailed Exposure Report featuring live screenshots of where personal data appeared online, which helped build trust and demonstrate the product’s value. The company has since evolved to support enterprise customers with API integrations and expanded data broker coverage[1][2][3].
Optery rides the rising global trend of digital privacy awareness and regulatory pressure, such as CCPA and CPRA, which demand greater control over personal data. The timing is critical as data breaches, identity theft, and social engineering attacks increase, making proactive privacy management essential. Optery’s automation addresses the complexity and scale of data broker networks, which are otherwise difficult for individuals to navigate. By reducing the digital footprint of users, Optery contributes to lowering the overall attack surface for cyber threats and influences the broader ecosystem by setting new standards for transparency, automation, and security in personal data protection. Its API integration capability also enables other tech companies to embed privacy protections directly into their products, amplifying its ecosystem impact[1][2][3].
Looking ahead, Optery is well-positioned to expand its enterprise footprint by enhancing API offerings and integrating with broader cybersecurity platforms. Trends such as increasing consumer demand for privacy, evolving data protection regulations worldwide, and growing corporate responsibility for employee data security will shape its growth trajectory. Optery’s continued innovation in automation and transparency, combined with its strong security posture, suggests it could become a foundational tool in personal and corporate privacy management. As digital privacy becomes a mainstream concern, Optery’s influence is likely to grow, potentially driving industry-wide adoption of automated opt-out solutions and contributing to a safer online environment.
In summary, Optery’s pioneering approach to automated personal data removal not only empowers users but also advances the privacy protection landscape, making it a critical player in the ongoing effort to secure personal information in the digital age.
Optery has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in May 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2023 | $3M Seed | Michael Stuenkel | Lakestar, TOD Sacerdoti, Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC, Y Combinator | Announced |
