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§ Private Profile · Cologne, Germany
Ordio is a technology company.
Ordio has raised $17.0M across 2 funding rounds.
Key people at Ordio.
Ordio has raised $17.0M in total across 2 funding rounds.
Ordio delivers an AI-native platform for workforce management, automating key functions like shift planning, time tracking, absence administration, and payroll. Leveraging its Nano AI agent, the platform streamlines operational processes and provides data-driven insights for deskless workforces, enhancing efficiency and reducing manual HR efforts.
David Keuenhof founded Ordio in 2021, drawing on over a decade of experience in gastronomy. This insight revealed significant operational inefficiencies within shift-based industries, particularly in food service. He then developed a digital solution to optimize workforce management challenges across these sectors.
Ordio serves diverse businesses employing deskless workforces across hospitality, healthcare, and retail. The company's vision is to simplify complex human resources processes, enabling enhanced operational reliability and improved team coordination. This empowers organizations to better focus on their core services and customer experiences.
Key people at Ordio.
Ordio has raised $17.0M across 2 funding rounds. Most recently, it raised $14.0M Series A in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $14M Series A | 3VC | Capnamic Ventures, Join Capital, L Catterton, Andrej Henkler, François Nuyts, Michael WAX, Simon Capital, Wecken & CIE | Announced |
| Jan 1, 2023 | $3M Seed | — | Capnamic Ventures, Join Capital, L Catterton, Andrej Henkler, François Nuyts, Michael WAX, Simon Capital | Announced |
Ordio is a Cologne-based HRTech company founded in 2021 that builds a modular People Operating System for deskless industries like hospitality, healthcare, retail, and manufacturing.[1][2] It automates the full employee lifecycle—from onboarding and shift planning to payroll—solving operational chaos in fast-paced, labor-intensive environments where traditional office-focused software falls short.[1][2] Serving over 1,500 companies, Ordio recently raised €12 million in Series A funding in July 2025 to launch Payroll Plus, a fully automated payroll solution for complex deskless wage calculations, with revenue quadrupling in 2024.[1][2]
The platform unifies fragmented processes into a scalable solution, eliminating paperwork and manual tasks for Europe's 100+ million deskless workers in a €20 billion underserved market.[2] This positions Ordio for rapid growth, accelerating AI-powered automation to become the operational backbone for real-world workforces.[1][2]
Ordio was founded in 2021 by David Keuenhof and Gregor Pilz after Keuenhof managed 135 employees at his Sushi Ninja restaurant chain in Germany.[1][2] Frustrated by chaotic shift planning, sick leave tracking, and payroll in a high-turnover, non-office setting—where no existing tools could cope—they identified a critical gap in HR software designed solely for deskless realities.[1][2]
Early traction came from addressing these pain points directly: the modular platform quickly gained adoption among 1,500+ companies in hospitality, healthcare, retail, and manufacturing, proving its fit for labor-intensive operations.[1][2] This real-world validation fueled a €12 million Series A round led by 3VC, with participation from Wecken & Cie., Capnamic, and Simon Capital, earmarked for AI enhancements like Payroll Plus.[1][2]
Ordio stands out in the HRTech space through targeted innovations for deskless work:
(Note: Distinct entities like ordrio.com—an ecommerce platform—and getordio.com—an inventory tool for cafes—share similar names but operate in unrelated domains; this profile focuses on the HRTech Ordio per primary sources.[3][4])
Ordio rides the deskless workforce digitization trend, targeting Europe's 100+ million non-office workers in sectors lagging behind office software advances despite a €20 billion opportunity.[2] Timing is ideal amid labor shortages, high turnover, and AI automation waves in HRTech, where manual processes persist in hospitality and healthcare.[1][2]
Market forces like rising wage complexity and regulatory demands favor Ordio's tailored approach, filling gaps left by generic tools.[1][2] By streamlining operations for 1,500+ firms, it influences the ecosystem as a "backbone" for real-world labor, potentially setting standards for AI payroll in underserved industries and enabling scalability for SMBs.[1][2]
Ordio is poised to dominate deskless HR automation post-Series A, with Payroll Plus launching in summer 2025 as a game-changer for net payroll processing and AI-driven efficiencies.[1][2] Trends like AI integration, labor market tightness, and Europe's push for digital operations will propel growth, potentially expanding beyond current sectors into logistics.[2]
Its influence may evolve from niche solver to category leader, quadrupling users as it cements deskless industries' operational backbone—transforming the chaos Keuenhof once faced into scalable, frictionless people management.[1][2]
Ordio has raised $17.0M in total across 2 funding rounds.
Ordio's investors include 3VC, Capnamic Ventures, Join Capital, L Catterton Growth, Andrej Henkler, François Nuyts, Michael Wax, Simon Capital, Wecken & Cie.
