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§ Private Profile · 610 Davis Street Suite 1701 Austin, TX 78705, USA
Ownly is a company.
Ownly has raised $2.5M across 1 funding round.
Key people at Ownly.
Ownly was founded in 2026 by Danni Xie (Co-Founder).
Ownly has raised $2.5M in total across 1 funding round.
Ownly provides a digital platform assisting business owners through all operational phases. It offers tools and services to maximize exit value, secure capital, and facilitate strategic growth. The platform connects entrepreneurs with M&A advisors, lending brokers, and growth service providers, centralizing resources for effective management.
Founded by Xan Myburgh and Higinio "H.O." Maycotte, Ownly emerged from their deep entrepreneurial backgrounds. Myburgh scaled lending platforms; Maycotte led technology ventures. Their insight identified a need for a comprehensive network providing trusted resources and guidance, prompting them to build Ownly for fellow owners.
Ownly serves business owners across diverse industries, from services to professional practices. The company empowers entrepreneurs through pivotal transitions: capital acquisition, expansion, and strategic exits. Ownly's vision is to foster a community where owners are equipped with connections and tools for unique success.
Ownly has raised $2.5M across 1 funding round. Most recently, it raised $2.5M Seed in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 3, 2022 | $2.5M Seed | Derrick Hunter | Mike McCauley, James Povitz | Announced |
Ownly is a Calgary-based PropTech startup founded in 2020 that builds an e-commerce platform revolutionizing the home-buying process for new homes. It enables buyers to shop, pre-qualify, finance, and purchase homes online from any device, while providing home builders with tools to improve customer experience, generate sales, boost profitability, and reduce brokerage fees.[2][3][4] The SaaS platform integrates with ERP, CRM, and lot management software to deliver data analytics on buyer behaviors, acting as the "Shopify of real estate" by bringing automotive-style online transparency to housing.[2][3] Ownly serves home builders and buyers primarily in North America, solving friction in traditional sales like site visits and opaque processes; it has partnered with Alberta's four largest builders and North America's top mortgage provider, showing strong early growth including a $2.55M oversubscribed seed round in 2022 led by Bluesky Equities.[2][5][6]
Ownly was co-founded in 2020 by Jason Hardy (CEO, marketing expert with over a decade in real estate, including teaching at University of Calgary's Haskayne School of Business) and Ray Yip (CTO, tech visionary with homebuilding expertise).[2][3][5] Inspired by the automotive industry's successful online car-buying model since the early 2000s, they aimed to eliminate doubt, friction, and lack of trust in home purchases after years serving North American builders.[3] Hardy, originally from Ontario, moved to Calgary for its entrepreneurial ecosystem, where he trained industry talent and joined the PropTech Advisory Board.[5] Early traction included partnerships with major Alberta builders by 2021, a first funding round in May 2021, and the C$2.55M seed in September 2022 to fuel U.S. expansion—described by Hardy as building a "rocket ship."[2][5][6]
Ownly stands out in PropTech through these key strengths:
(Note: Search results also reference a separate German FinTech firm "OWNLY" from 2015 focused on wealth management, but context points to this Canadian PropTech as the primary match.[1])
Ownly rides the PropTech wave digitizing real estate, fueled by e-commerce normalization post-COVID and demand for contactless buying amid housing shortages.[2][3][5] Timing aligns with builders seeking efficiency—cutting brokerage costs and boosting online leads—as North American homebuilding faces labor shortages and rising digital expectations.[5][7] Market forces like low inventory and high interest rates favor platforms enabling virtual sales and data optimization, positioning Ownly to capture share in a $1T+ U.S./Canada new-home market.[2] It influences the ecosystem by empowering builders (e.g., Alberta leaders) to compete with iBuyers like Opendoor, while inspiring PropTech innovation in Calgary's thriving startup scene.[5]
Ownly is primed for U.S. scale post-2022 seed, likely pursuing Series A to expand partnerships and analytics features amid cooling rates boosting housing demand. Trends like AI personalization in real estate and embedded finance will amplify its platform, potentially evolving it into a full-stack builder OS. As PropTech matures, Ownly could redefine new-home sales like Shopify did e-commerce, cementing Calgary's role in global innovation—watch for cross-border deals solidifying its "rocket ship" trajectory.[2][5]
Ownly was founded in 2026 by Danni Xie (Co-Founder).
Ownly has raised $2.5M in total across 1 funding round.
Ownly's investors include Derrick Hunter, Mike McCauley, James Povitz.
Key people at Ownly.