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Key people at Palm Tree Crew.
Palm Tree Crew operates as a dynamic lifestyle and entertainment holding company, meticulously curating and managing a diverse portfolio of ventures. It delivers unique live music experiences, orchestrates distinctive hospitality events, and develops a branded apparel line. The company's multifaceted approach focuses on cultivating a global ecosystem that intertwines music, travel, and cultural experiences, extending its reach across various consumer touchpoints.
The company was founded in 2022 by Kygo, Myles Shear, and Austin Criden. Their collective insight centered on transcending traditional entertainment models, aiming to build a comprehensive brand that captures the essence of a vibrant, aspirational lifestyle. This vision drove the creation of an entity that moves beyond single events to foster an enduring community and cultural movement.
Palm Tree Crew's offerings primarily attract an audience invested in immersive entertainment and premium lifestyle products, encompassing fans of electronic music and individuals seeking curated, high-quality experiences. The company's long-term vision is to continually integrate new experiences and products, expanding its global footprint. It endeavors to solidify its position as a cohesive lifestyle brand that connects a worldwide community through shared passions for music, unique travel, and distinctive style.
Palm Tree Crew is a diversified holding company founded in 2020 (with some sources noting 2021), headquartered in Bergen, Norway, that operates as a tropical lifestyle brand focused on live events, hospitality, apparel, talent management, philanthropy, and investments in early-stage businesses.[1][2][3] It serves consumers in entertainment, leisure, technology, and related sectors through products like high-end clothing, accessories, global live events, and special hospitality experiences, while also acting as an investor in startups such as FUZE Technology (IoT charging and advertising) and potentially others in entertainment supply chains.[1][2][3] The company raised $6M in funding at a $150M valuation from prominent backers including Barry Sternlicht, Brad Garlinghouse, and Keith Rabois, fueling expansion in its multi-product platform.[2]
Palm Tree Crew emerged in 2020 amid a pivot toward lifestyle and entertainment ventures, establishing headquarters in Bergen, Norway, with possible operational ties to Miami, FL.[1][2] Key figures include roles like Managing Partner for PTC Crypto and Investment Associate, though specific founders are not detailed in available data; the company quickly built a portfolio spanning consumer brands and investments.[1][2] Early traction came via a $6M funding round in 2021 (or shortly after founding) at $150M valuation, backed by high-profile investors like Jim Coulter and Jonathan Kraft, enabling rapid scaling into live events, apparel, and startup partnerships such as with FUZE Technology's Series A.[1][2]
Palm Tree Crew rides the wave of experiential consumer tech and lifestyle brands, merging live entertainment with IoT/advertising innovations (via investments like adFUZE) and content platforms amid post-pandemic demand for hybrid physical-digital experiences.[1] Timing aligns with booming DOOH advertising, streaming distribution, and hospitality recovery, where market forces like data-driven targeting and premium location partnerships favor its model.[1] It influences the ecosystem by bridging traditional entertainment with tech startups, fostering networks in sectors like retail, hospitality, and supply chain analytics, while its $150M valuation signals credibility for founder-friendly investments.[1][2]
Palm Tree Crew is poised to expand its global lifestyle ecosystem, potentially deepening crypto investments (via PTC Crypto) and scaling event/apparel lines with fresh capital.[2][3] Trends like AI-enhanced DOOH, Web3 hospitality, and creator economies will shape its path, amplifying influence through more startup bets in entertainment tech.[1] As it evolves from holding company to ecosystem leader, expect heightened impact on consumer-facing innovations, tying back to its core as a vibrant, investor-backed lifestyle force.
Key people at Palm Tree Crew.
