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§ Private Profile · San Francisco, CA, USA
Passage is a technology company.
Passage automates freight and customs processes, including data entry, validation, and tariff pulling.
Passage has raised $30.5M across 2 funding rounds.
Passage has raised $30.5M in total across 2 funding rounds.
Passage has raised $30.5M across 2 funding rounds. Most recently, it raised $500K Seed in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2024 | $500K Seed | — | — | Announced |
| Jun 1, 2023 | $30M Seed | Drive Capital | 2048 Ventures, Andreessen Horowitz, Bullpen Capital, Dcvc (data Collective), Hack VC, ParaFi Capital, Sinai Ventures, Space Capital, Vine Ventures LP, Amadeo Brenninkmeijer | Announced |
Passage has raised $30.5M in total across 2 funding rounds.
Passage's investors include Drive Capital, 2048 Ventures, Andreessen Horowitz, Bullpen Capital, DCVC (Data Collective), Hack VC, ParaFi Capital, Sinai Ventures, Space Capital, Vine Ventures LP, Amadeo Brenninkmeijer.
Passage Technology is a privately-held Salesforce consulting and development firm that creates and publishes apps on the Salesforce AppExchange while providing custom development services to over 20,000 customers worldwide.[1][2][3] Headquartered in Lake Forest, Illinois, the company specializes in cloud-based solutions for industries like finance, life sciences, healthcare, nonprofits, and software, helping organizations optimize Salesforce for data integration, process automation, compliance, reporting, and decision-making.[2][4] Its flagship apps—such as Rollup Helper, Lookup Helper, Storage Helper, and Milestones PM+—enhance admin productivity, project management, and data handling, serving businesses from small firms to Global 500 companies with tailored, scalable tools that drive efficiency and growth.[4][6]
With a 100% remote workforce since inception and recognition on the Inc. 5000 list four times (including fast growth rankings) plus Crain's Chicago Best Places to Work (25th in 2018), Passage demonstrates strong momentum in the Salesforce ecosystem.[4]
Passage Technology was founded in June 2008 by Jerry Reid and Brent Gossett in Lake Forest, Illinois, initially offering Salesforce consulting services to address client needs in the emerging cloud CRM space.[3][4][5] The idea evolved from hands-on problem-solving: in 2010, while developing their project management tool Milestones PM+, founders identified gaps in Salesforce's native date-syncing capabilities, leading to custom builds that filled market voids.[4]
Early traction came with Rollup Helper, which quickly gained popularity for reliable data aggregation, inspiring further apps like Lookup Helper and Storage Helper—all of which have ranked in the AppExchange Top 24.[4] This pivot from pure consulting to app development, combined with becoming an authorized Salesforce Consulting, AppExchange, and Reseller Partner, solidified their focus on native, secure solutions amid Salesforce's rapid ecosystem growth.[4]
Passage Technology stands out in the crowded Salesforce partner landscape through:
These elements enable streamlined operations, real-time insights, and competitive edges over generic consultants.[2]
Passage Technology rides the Salesforce ecosystem boom, capitalizing on the platform's dominance in CRM (powering millions of users) amid trends like AI-driven automation, remote work, and data-heavy decision-making in post-pandemic enterprises.[1][2][4] Timing is ideal: founded at Salesforce's early cloud inflection in 2008, they've scaled with AppExchange's maturation into a $10B+ marketplace, filling niches in data management and project tools that native Salesforce overlooks.[3][4]
Market forces like regulatory demands (e.g., compliance in life sciences) and hybrid work favor their secure, scalable apps, while Salesforce's partner program amplifies their reach.[2][4] They influence the ecosystem by empowering admins/developers—key Salesforce growth drivers—reducing customization costs and accelerating adoption for 20,000+ clients, thus lowering barriers for SMBs and enterprises alike.[1][6]
Passage Technology is poised to expand as Salesforce integrates deeper AI (e.g., Einstein) and no-code tools, where their apps can enhance data flows and project orchestration for next-gen workflows.[4][6] Trends like vertical-specific CRM (healthcare, finance) and managed services will fuel growth, potentially boosting their Inc. 5000 trajectory through new apps or acquisitions.
Their influence may evolve toward AI-augmented helpers and global enterprise deals, solidifying Passage as a go-to for Salesforce optimization. This builds on their core strength: turning platform gaps into productivity wins for over 20,000 users.[1][4]