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Pattern Ag develops a precision agriculture platform providing farmers a deep understanding of their soil. Leveraging predictive analytics and microbiome analysis, the company delivers actionable intelligence. This guides critical input decisions for crop protection, seed selection, and fertility, by mapping beneficial and detrimental soil organisms.
Founded in 2018 by Merritt Jenkins, Adam Kerr, and Maritza Duarte, Pattern Ag emerged from recognizing that detailed insights into soil biology could transform agricultural practices. The founders saw an opportunity to offer specific, data-driven recommendations tailored to field conditions for efficient management.
Farmers utilize Pattern Ag's platform to enhance productivity and make informed decisions. The company envisions agriculture advancing to a future where traditional inputs are increasingly informed, and supplemented, by precision microbiome solutions. This aims to improve both yield and environmental sustainability through advanced soil digitization.
Pattern Ag has raised $111.9M across 5 funding rounds.
Pattern Ag has raised $111.9M in total across 5 funding rounds.
Pattern Ag is an agricultural technology company specializing in predictive agronomy through advanced soil analysis, offering tools like Complete Bio and Pattern 360 to detect pests, pathogens, and nutrient deficiencies in soil microbiomes.[1][2][3] It serves farmers growing crops such as corn, soybeans, and cotton, solving the problem of inefficient input decisions on crop protection, seed selection, and fertility by providing predictive analytics that optimize spending, boost yields, and enhance long-term soil sustainability.[1][2][5] Founded in 2018 and headquartered in Emeryville, California, the company has raised about $50M in funding, including a $35M round, and employs around 68 people, with recent growth via a merger with EarthOptics to expand into comprehensive soil digitization covering physical, chemical, and biological properties.[2][3][4]
Pattern Ag was founded in 2018 in Emeryville, California, emerging from the need to leverage soil metagenomics and AI-driven analytics for precision agriculture.[1][2][3] Key leadership includes CEO Rob Hranac, with the company building on expertise in biotechnology, machine learning, genomics, and digital agriculture.[3] Early traction came from partnerships, such as with Stine for proactive pest risk assessment and Lavoro in Brazil for predicting crop risks via personalized software, demonstrating rapid adoption among farmers and ag retailers.[1][2] A pivotal moment was the recent merger with EarthOptics, integrating lab-based biological analysis with field-sensing tech to create a fuller soil intelligence platform under the EarthOptics name, driven by prior collaboration on "360 Pro" amid economic pressures in agtech.[4]
Pattern Ag rides the wave of precision agriculture and microbiome engineering, addressing global demands for sustainable farming amid climate change, soil degradation, and pressure to reduce chemical inputs.[1][4][5] Timing is ideal as agtech funding tightens—both Pattern Ag and EarthOptics raised ~$90M but faced unit economics challenges, making their merger a survival play that positions the combined entity as a soil digitization leader.[4] Market forces like rising input costs, regulatory pushes for eco-friendly practices, and AI integration in ag favor its model, influencing the ecosystem by enabling data-driven decisions for 53,000+ farmers via partners and pioneering alternatives to conventional chemicals.[2][5]
Post-merger under EarthOptics, Pattern Ag's tech will likely dominate predictive agronomy by delivering holistic soil insights, cutting farmer costs, and scaling via Midwest/Brazil field presence.[4] Trends like GenAI in agronomy, climate sustainability mandates, and microbiome-based biopesticides will propel growth, potentially evolving its influence toward replacing synthetic inputs entirely.[4][5] As soil health becomes central to food security, this positions it strongly for profitability and ecosystem leadership, building directly on its predictive edge to transform conventional farming.
Pattern Ag has raised $111.9M across 5 funding rounds. Most recently, it raised $24.0M EarthOptics - Other Equity in November 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 19, 2024 | $24M Venture Round | Evan Savell, The Production Board | — | Announced |
| Jan 18, 2023 | $27.6M Series B | Continental Grain Company | — | Announced |
| Aug 1, 2022 | $35M Series B | — | LAUNCH, Valor Capital Group | Announced |
| Sep 21, 2021 | $10.3M Series A | — | — | Announced |
| Oct 1, 2020 | $15M Series A | — | Valor Capital Group | Announced |
Pattern Ag has raised $111.9M in total across 5 funding rounds.
Pattern Ag's investors include Evan Savell, The Production Board, Continental Grain Company, LAUNCH, Valor Capital Group.
