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Pear Commerce has raised $10.0M across 1 funding round.
Key people at Pear Commerce.
Pear Commerce has raised $10.0M in total across 1 funding round.
Pear Commerce delivers a retail ecommerce enablement platform for consumer packaged goods (CPG) brands, connecting them directly with retailers. The product suite integrates shoppable media, where-to-buy solutions, and closed-loop data to drive purchases. Key offerings include Pear Connect, shoppable landing pages, and direct-to-cart links, designed for a seamless path to purchase. The platform leverages daily inventory scanning and extensive retail integrations.
Alex Wyler and Eric Martell founded Pear Commerce in 2018. Their insight came from CPG brands' difficulty linking digital marketing to retail availability and capturing purchase data. They recognized a need to prevent out-of-stock frustrations, offering brands clearer visibility into consumer journeys and campaign effectiveness. This foundational premise guides the platform's development.
Pear Commerce serves CPG brands, providing solutions for marketing and sales teams across food, beverage, alcohol, and pet/consumer sectors. The platform monitors real-time inventory across its extensive retail network, directing shoppers to available products. Its vision is to convert shopper intent into action, empowering brands to enhance discoverability and increase sales velocity.
Key people at Pear Commerce.
Pear Commerce has raised $10.0M in total across 1 funding round.
Pear Commerce's investors include Stage 2 Capital, Great North Ventures.
Pear Commerce has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in June 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2024 | $10M Series A | Stage 2 Capital | Great North Ventures | Announced |
Pear Commerce is a retail e-commerce platform that connects consumer packaged goods (CPG) brands with retailers, providing shoppable tools like store locators, product detail pages, and direct-to-cart links to drive online transactions and capture consumer behavior data.[1][2] It serves CPG brands and retailers by solving the problem of turning digital marketing into measurable sales, with features like daily inventory scanning across 165,000+ stores (60x the industry standard) and click-level data for optimizing campaigns.[2][3] The company, founded in 2018 in Milwaukee, Wisconsin, has raised $10M in funding and earns under $5M in revenue, earning praise from Fortune 500 and emerging brands for its seamless integration and accuracy.[2][3][5]
Pear Commerce was founded in 2018 in Milwaukee, Wisconsin, as a software startup aimed at enabling CPG companies to convert national ads into real retail transactions and build online channels for new and repeat customers.[1][3] While specific founders are not detailed in available sources, the company emerged amid the rise of omnichannel retail, addressing gaps in connecting brands' digital efforts to in-store and online availability.[2] Early traction came from its proprietary inventory scanning technology, which quickly differentiated it from competitors relying on outdated APIs, leading to rapid adoption and positive user transitions within weeks.[2][5]
Pear Commerce rides the omnichannel retail trend, where CPG brands must bridge digital ads, social media, and e-commerce with physical shelves amid rising online grocery and direct-to-consumer shifts.[1][2] Its timing aligns with post-pandemic e-commerce growth, where out-of-stocks and poor visibility frustrate shoppers—Pear's daily scanning counters this, influencing ecosystems by enabling precise demand capture for brands like those in food and beverage.[2][5][6] Market forces like data-driven marketing and retailer integrations favor it, positioning Pear to shape performance marketing standards, much like competitors SmartCommerce but with superior scale.[1]
Pear Commerce is poised to expand as CPG digitization accelerates, potentially deepening integrations with emerging retail APIs and AI for predictive inventory, while scaling beyond the US/Canada.[2][4] Trends like hyper-personalized ads and real-time commerce will amplify its data edge, evolving its influence from enabler to essential infrastructure for brands chasing measurable ROI. This momentum from $10M funding and strong reviews suggests sustained growth in a fragmented market.[3][5]
