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PeopleForce delivers a cloud-based, all-in-one human resources management (HRM) platform, automating core HR functions for businesses. Its modular system offers solutions spanning the entire employee lifecycle: recruitment, applicant tracking, onboarding, time management, performance, and HR analytics. This unified platform reduces administrative overhead and enhances operational efficiency for HR departments.
Andrew Cetinic founded PeopleForce in 2018, recognizing widespread inefficiencies in human resource management. His experience in outsourcing services highlighted the critical need for a holistic platform to automate and simplify processes. This insight propelled the development of a system centralizing diverse HR workflows, empowering organizations to manage their workforce with strategic clarity.
The platform primarily serves small to medium-sized businesses optimizing people management. PeopleForce’s vision is to transform how companies manage human resources by facilitating a shift toward data-driven, integrated practices. The company empowers organizations to cultivate superior employee experiences and achieve strategic business objectives through intuitive, end-to-end HR tools.
PeopleForce has raised $7.7M across 3 funding rounds.
PeopleForce has raised $7.7M in total across 3 funding rounds.
PeopleForce has raised $7.7M in total across 3 funding rounds.
PeopleForce's investors include Concept Ventures, Market One Capital, Mykola Mykhaylov.
PeopleForce has raised $7.7M across 3 funding rounds. Most recently, it raised $5.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $5M Seed | — | Concept Ventures, Market ONE Capital | Announced |
| Feb 1, 2024 | $2M Seed | Mykola Mykhaylov | Concept Ventures, Market ONE Capital | Announced |
| Sep 1, 2021 | $700K Seed | — | Concept Ventures, Market ONE Capital | Announced |
PeopleForce is an all-in-one HR platform that automates core HR functions including onboarding, recruiting, time tracking, performance management, and employee engagement for small and medium-sized businesses.[1][2][4] It serves fast-growing companies from startups to enterprises across emerging markets like Ukraine, Central and Eastern Europe (CEE), Poland, and Latin America (LatAm), solving inefficiencies in HR by saving up to 80% of time on administrative tasks through modular, customizable tools that integrate with Slack, Google, and Microsoft.[1][2] With over 1,300 customers in 30+ countries and 80% year-over-year ARR growth in 2024, PeopleForce has raised $5.38M in Pre-Series A funding to fuel expansion.[4]
PeopleForce was founded in 2019 by Andrew Cetinic, an Australian of Croatian descent with prior experience at Microsoft and IBM.[2][4] After relocating to Ukraine in 2017, Cetinic launched an IT outsourcing company serving Australian clients but grew frustrated with existing HR tools, prompting him to build an internal solution that quickly gained external demand from other outsourcing and tech firms.[2] This organic pivot turned PeopleForce into Ukraine's market leader with over 50% share, leading to expansions into Poland and LatAm, exemplified by clients like Autenti, Grupa eSky, Brand24, TestDevLab, Paysera, and Ajax Systems.[2][4] A $5.38M Pre-Series A round in 2024, co-led by Pracuj Ventures and u.ventures with Dnipro VC, marked a pivotal moment, underscoring its rapid traction.[4]
*Note: References to a separate Pennsylvania-based outsourcing firm founded in 2001 (peopleforce.com) appear unrelated, as PeopleForce's official site (peopleforce.io) and investor materials confirm the 2019 Ukraine origins.[1][2][3][4]*
PeopleForce rides the wave of HR tech digitization in underserved emerging markets (CEE, LatAm), where SMBs lack affordable, full-stack solutions amid remote work and talent shortages.[2] Its timing aligns with post-pandemic HR automation demands and AI integration trends, capturing rich employee data to enable predictive analytics—positioning it ahead of fragmented competitors.[2] Market forces like rapid SMB growth in Poland and Argentina favor its scalable model, while influencing the ecosystem by setting standards for intuitive, localized HR tools that boost efficiency for outsourcing-heavy regions like Ukraine.[2][4]
PeopleForce is primed for accelerated global scaling, leveraging fresh Pre-Series A capital to deepen Poland and LatAm penetration while rolling out AI features for behavioral insights and payroll integrations—potentially driving even higher ARR growth and customer lock-in.[2][4] Trends like AI-enhanced HR and embedded finance will shape its path, evolving it from a regional leader to a go-to platform for emerging-market SMBs. As HR becomes a core "operating system" for businesses, PeopleForce's founder-led innovation and time-saving edge position it to redefine efficient talent management worldwide, building on its Ukraine dominance.
