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PJX Media delivers comprehensive Out-of-Home (OOH) advertising solutions, managing the entire lifecycle from planning and purchasing to execution across global markets. The company integrates its deep industry expertise with data-driven technology, offering clients efficient and impactful campaign development, in-house production, and robust measurement capabilities. This approach ensures precise targeting and optimized delivery within the complex OOH landscape.
Established in 2010, PJX Media originated from the recognition of Out-of-Home advertising’s significant potential to forge tangible brand connections within the physical world. The founding team’s insight centered on mastering audience movement and inventory dynamics, aiming to translate real-world interactions into measurable brand value for its clientele. This specialized focus allowed for the development of a service dedicated to strategic placement and effective campaign management.
The company serves a diverse client base of agency and brand partners seeking to enhance their presence through real-world consumer engagement. PJX Media’s overarching vision is to make OOH media investments a primary driver of brand growth by consistently delivering campaigns that resonate and achieve desired outcomes. It remains dedicated to evolving OOH strategies to meet the dynamic needs of brands in various sectors.
PJX Media has raised $1.0M across 1 funding round.
PJX Media has raised $1.0M in total across 1 funding round.
PJX Media has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in September 2010.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2010 | $1M Seed | — | 2048 Ventures, Accel, Audrey Capital, Brainchild, Entrée Capital Ventures, Expa, FJ Labs, Founder Collective, Marketplace Capital, Queensbridge Venture Partners, Sound Ventures, TCV, Teamworthy Ventures, Techstars, The Finger Group, Uncork Capital, Wellington Management, Arie Abecassis, ELI Manning, ROB Glaser, Shane Battier, TIM Ferriss | Announced |
PJX Media has raised $1.0M in total across 1 funding round.
PJX Media's investors include 2048 Ventures, Accel, Audrey Capital, Brainchild, Entrée Capital Ventures, Expa, FJ Labs, Founder Collective, Marketplace Capital, QueensBridge Venture Partners, Sound Ventures, TCV.
PJX Media is a New York-based technology-driven agency specializing in Out-of-Home (OOH) advertising, planning, buying, and executing campaigns across all US markets and globally for leading brands.[1][2][3] It builds a tech platform that enhances OOH buying, selling, planning, reporting, campaign management, and in-house production, serving global brands and agencies like PayPal, Celine, Webull, Ritual, Brex, Anduril, Backbone, and PATTERN Beauty to solve challenges in creating impactful, measurable real-world brand connections amid fragmented inventory and audience movement.[1][2][3][4] With about 30 employees and $19.9 million in revenue, PJX Media leverages data-driven tools for efficient strategies, delivering ROI through storytelling and customized campaigns; it received a growth investment from Tritium Partners to expand its team, technology, and potential acquisitions.[1][3]
Founded in 2010 as ADstruc and later rebranded to Project X Media (PJX Media), the company emerged to address inefficiencies in OOH advertising through technology.[2][3] Key founders include John Laramie (Founder & Board Member) and Josh Warrum (Co-Founder & Board Member), with Rick Robinson as current CEO.[2] Early traction built on combining coast-to-coast expertise with innovative tech for campaign execution; a pivotal moment came in 2019 when PJX joined Tritium Partners for a growth investment (undisclosed amount, following $3.1M total funding), fueling team expansion and service enhancements.[1][2][3]
PJX Media rides the resurgence of OOH advertising fueled by digital integration, post-pandemic shifts to real-world experiences, and adtech advancements like data analytics for measurement—trends amplifying OOH's role as "the voice of commerce and culture" amid declining digital ad trust.[1][3][4] Timing aligns with market forces favoring hybrid media (e.g., QR-linked billboards, mobile units), where PJX's platform differentiates by proving ROI in a fragmented $8B+ US OOH sector.[1][4] It influences the ecosystem by enabling brands to blend physical visibility with digital tracking, supporting startups and enterprises in audience movement strategies, and expanding via investments to potentially acquire complementary tech.[1][2]
PJX Media is poised for accelerated growth through tech enhancements, team scaling, and strategic acquisitions backed by Tritium Partners, capitalizing on OOH's digital evolution like AI-driven targeting and AR integrations.[1][2][3] Trends such as privacy-focused measurement and experiential marketing will shape its path, potentially elevating its influence in global adtech by dominating efficient, high-ROI OOH for brands navigating omnichannel worlds—reinforcing its core strength in turning real-world spaces into powerful brand engines.[1][4]
