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PlayerMaker has raised $50.0M across 2 funding rounds.
Key people at PlayerMaker.
PlayerMaker has raised $50.0M in total across 2 funding rounds.
Playermaker develops a wearable soccer tracking system, integrating lightweight motion sensors into player footwear. This technology precisely measures physical and technical performance metrics, including steps, sprints, and ball touches. It provides detailed analytics, optimizing training and tactical development for football players by transforming boots into sophisticated data devices.
The company was founded in 2017 by Guy Aharon, Moran Gad, and Yuval Odem. Aharon, as CEO, and Gad, as CTO, previously co-founded Motionize, leveraging expertise in motion-sensing technology. Their founding insight was to enhance athletic development through granular, real-time data collected directly from a player’s interaction with the ball and pitch.
Playermaker serves professional football academies, clubs, and aspiring young footballers, democratizing elite-level performance analysis. Its vision is to continuously enhance global football training and player development. The company aims to elevate player capabilities and understanding of their game through objective, data-driven insights and ongoing technological innovation.
PlayerMaker has raised $50.0M in total across 2 funding rounds.
PlayerMaker's investors include Mo El Husseiny, MIG Capital, Pegasus Tech Ventures, FengHe Fund Management.
PlayerMaker has raised $50.0M across 2 funding rounds. Most recently, it raised $40.0M Other Equity in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 15, 2022 | $40M Venture Round | MO EL Husseiny | MIG Capital, Pegasus Tech Ventures | Announced |
| Dec 16, 2019 | $10M Series B | Fenghe Fund Management | — | Announced |
PlayerMaker is an Israeli-British sports tech startup founded in 2016 that develops wearable sensors mounted on soccer cleats to track players' technical and physical performance. The product uses inertial measurement units (accelerometers and gyroscopes sampling at 1000 times per second), AI, and machine learning to capture over 1,000 data points per session, including ball touches, passes, shots, dribbles, sprints, gait analysis, and kicking velocity—without relying on GPS, enabling use indoors and outdoors.[1][2][5][6] It serves soccer players at all levels—from youth and recreational athletes to professionals—along with coaches, clubs, academies, parents, and organizations like Argentina FA, LA Galaxy, Harvard University, Norwich City, and Hull City, solving the problem of inaccessible, pro-level performance analytics by providing actionable insights, personalized training targets, progress tracking, and benchmarking against peers.[1][2][3][5] With $50M raised (including a $40M round in 2022), Series D stage, ~80 employees, and ~$21.7M revenue, PlayerMaker shows strong growth momentum, expanding from elite teams (over 250 users) to broader accessibility for all skill levels and sports.[2][3]
PlayerMaker was founded in 2016 by Guy Aharon (CEO & Co-Founder) and Moran Gad, starting as an Israeli-British initiative headquartered in London, England.[2][3][4] The idea emerged from a need to democratize elite-level performance tracking, inspired by methodologies like those from Manchester City, focusing on foot-to-ball interactions that traditional GPS chest trackers miss.[2][5] Early traction came through adoption by professional clubs and academies, evolving from soccer-specific analytics to remote coaching tools and multi-sport potential, with pivotal funding like the $40M round in June 2022 to scale globally and serve aspiring athletes worldwide.[1][3]
PlayerMaker stands out in the sports tech landscape through these key advantages:
PlayerMaker rides the sports tech boom, particularly the convergence of wearables, AI analytics, and youth athlete development amid rising demand for data-driven training in soccer—a $50B+ global industry.[7] Timing aligns with post-pandemic growth in personalized fitness tech and parental investment in kids' sports, amplified by pro adoption (e.g., LA Galaxy) filtering down to amateurs, countering market forces like GPS limitations in indoor/youth settings.[1][2][5] It influences the ecosystem by making Manchester City-level insights accessible, fostering talent pipelines for clubs/academies, and expanding to multi-sport use, challenging incumbents while boosting inclusivity for non-elite players.[2][3][7]
PlayerMaker is poised to dominate accessible performance tracking, leveraging its $50M war chest for multi-sport expansion and AI enhancements like deeper gait/personalized coaching. Trends like AI-driven youth sports optimization and remote monitoring will propel growth, potentially evolving it into a platform influencing global talent ID. As the go-to for turning every touch into progress, PlayerMaker bridges elite methodologies to everyday athletes, redefining soccer development.[2][3][5]
Key people at PlayerMaker.
