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Polaroo develops an agentic AI system, augmented by human expertise, that delivers comprehensive asset-related service management solutions. This platform centralizes, unifies, and optimizes the administration of recurring services and domiciled expenses, with a particular focus on utility costs and property assets. The technology streamlines payment processes, manages fluctuations, and aims to provide clarity and control over essential expenditures.
The company was founded in 2017 in Barcelona, Spain, by Marc Rovira Salvado and David Rovira. Their foundational insight stemmed from the need to simplify the often complex and fragmented landscape of managing multiple recurring bills and services. The brothers identified an opportunity to create a more efficient system for both individuals and businesses.
Polaroo serves asset-intensive companies seeking to optimize their operational costs and simplify supplier management, as well as individuals managing household bills. Its vision is to transform how essential services are managed by increasing efficiency and empowering users through intelligent automation and expert support. The company aims to provide a proactive solution for continuous optimization.
Polaroo has raised $2.0M across 1 funding round.
Polaroo has raised $2.0M in total across 1 funding round.
Polaroo has raised $2.0M in total across 1 funding round.
Polaroo's investors include Balderton Capital, Encomenda Smart Capital, Notion Capital, Target Global, Chris Schagen.
Polaroo has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in December 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2022 | $2M Seed | — | Balderton Capital, Encomenda Smart Capital, Notion Capital, Target Global, Chris Schagen | Announced |
Polaroo is a Barcelona-based technology company founded in 2017 that builds a web and mobile SaaS platform for automating and optimizing supplier and utility management, primarily targeting businesses with multiple assets like apartments, co-working spaces, stores, restaurant chains, and hotel groups.[1][2][3][4] The platform unifies bills for services such as energy, water, repairs, maintenance, telecom, insurance, and more into a single stable monthly payment, while using AI to analyze data, benchmark contracts, renegotiate deals, reduce costs, and improve efficiency—saving clients significant amounts, such as €7,000 annually for a restaurant.[2][4][5] It serves both B2B (annual contracts) and B2C (low €2 fee) users, with revenue from provider commissions and add-on services, and has shown early growth with over 3,000 users by late 2019 (30% active conversion).[2][3]
Polaroo originated from brothers Marc and David Rovira's frustrating experience managing service providers during a life-changing adventure, prompting them to leave their careers and start building a solution in their parents' garage, symbolized by an igloo drawing that inspired the name "Polaroo" (polar + igloo, evoking a safe haven in harsh conditions).[1][2] Marc Rovira (CEO) holds master's degrees in Aerospace Engineering and Innovation/Entrepreneurship; David Rovira (COO) is an international business lawyer; they were joined by CTO Sergio Sanchez (mechanical/IT engineer) and later Didier, taking eight months to develop the initial app.[1][2] Launched as Widuid in 2017 after Repsol pre-incubation (focusing on electricity, gas, water), it rebranded to Polaroo in 2018, expanded services, raised a €500,000 seed round in 2019 from international investors like Plug & Play and Badi founders, and iterated based on client feedback to build resilience and a strong team.[1][2]
Polaroo rides the wave of fintech automation and proptech trends, addressing the growing complexity of supplier management for asset-heavy businesses amid rising energy costs, sustainability mandates, and digital transformation post-2017 SaaS boom.[2][3][4] Timing aligns with EU pushes for efficiency (e.g., green deals) and remote operations, where manual billing wastes time—Polaroo's platform leverages AI and data aggregation to capitalize on these, much like expense apps expanding into B2B utilities.[2][4] It influences the ecosystem by enabling operators to refocus on core activities, reducing operational drag in fragmented markets like hospitality and retail, while its international seed funding signals potential to standardize utility optimization across Europe.[1][2]
Polaroo is poised for scaled growth through European expansion and deeper AI automation, building on its garage-to-3,000-user trajectory and 2019 funding to target "Champion's League" markets with structured international ops.[2] Trends like AI-driven procurement, EV infrastructure, and ESG compliance will propel it, potentially evolving from bill unifier to full operational co-pilot for multi-site firms. As supplier chaos persists in a volatile economy, Polaroo's igloo-like reliability positions it to transform efficiency for businesses worldwide, echoing its founders' resilient origins.
