Posiq

High-Level Overview

Posiq is a San Jose, California-based technology company offering a cloud-based CRM solution tailored for the restaurant and bar industry.[1][2] It enables businesses—from single locations to large chains—to create and publish targeted offers across channels like print, web, and social media, while integrating with POS systems for detailed analytics on guest acquisition, loyalty, and spending behavior.[1] This solves key pain points in customer retention and marketing ROI measurement, serving hospitality operators seeking data-driven growth; the company reports around $3 million in revenue with a lean team of 2-12 employees and a full product ready since its early days.[1][3]

Origin Story

Posiq was founded in March 2009 by Richard Onyon, who serves as President and CEO with 25 years of high-tech experience, including leading FusionOne to a $140 million raise, $25 million in annual recurring revenue, and acquisition by Synchronoss in 2010.[1] Liam Stannard, CTO and VP of Engineering, co-founded with Onyon, bringing 20 years in engineering and prior collaborations at FusionOne and HeroMedia (exited in 2010).[1] Some sources note a 2011 founding, but primary profiles confirm 2009 amid rising demand for digital tools in hospitality post-recession.[1][2] Early traction stemmed from POS integrations, positioning it as a ready-to-scale CRM for an industry slow to adopt cloud tech.

Core Differentiators

• POS Integration and Analytics Depth: Unlike generic CRMs, Posiq connects directly to restaurant POS systems for granular insights into guest sources and spending patterns at the point of sale, enabling precise ROI tracking on marketing campaigns.[1]
• Multi-Channel Offer Publishing: Businesses can seamlessly create and deploy offers across print, web, and social, boosting new guest acquisition and loyalty without fragmented tools.[1]
• Industry-Specific Focus: Built exclusively for restaurants/bars (single or chain), it addresses hospitality nuances like variable foot traffic and perishable demand, with a lightweight team delivering specialized value.[1][2][3]
• Proven Leadership: Founders' track record in scaling software exits provides operational edge, supporting a full product with reported $3M revenue on minimal headcount.[1][3]

Role in the Broader Tech Landscape

Posiq rides the wave of digital transformation in hospitality, where cloud CRM and POS data analytics address pre- and post-pandemic shifts toward personalized marketing and loyalty amid labor shortages and thin margins.[1] Timing aligned with 2009's mobile/web boom, predating widespread adoption of tools like OpenTable or Toast integrations, positioning it ahead of chains digitizing guest data. Market forces like rising online ordering (accelerated by COVID) and AI-driven personalization favor its analytics edge, influencing the ecosystem by enabling smaller operators to compete with data sophistication typically reserved for enterprises.[1][2]

Quick Take & Future Outlook

Posiq's lean operation and founder expertise suggest potential for acquisition by larger POS/CRM players like Toast or Oracle Hospitality, especially as hospitality tech consolidates around unified platforms. Trends like AI-enhanced personalization and omnichannel loyalty will shape its path, potentially expanding to quick-service or global chains. Its influence could grow by powering data-informed recovery for restaurants, evolving from niche CRM to integral ecosystem player—reinforcing its origins as a targeted innovator in a fragmented market.[1][3]