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Powerlytics offers a financial data and predictive analytics platform for granular insights into consumer and business financial behavior. It integrates proprietary data from government sources like IRS tax returns and the US Census for high accuracy. Leveraging advanced data science, the platform analyzes financial statements, income, and investable assets, aiding understanding of market dynamics and financial health.
Kevin Sheetz co-founded Powerlytics in 2011. He identified that critical risk and marketing decisions in financial services suffered from a lack of reliable data, an insight informed by his background as an audit partner at KPMG. Sheetz aimed to fill this data void, equipping businesses with objective financial intelligence for superior decision-making.
The company primarily serves banking, insurance, and wealth management sectors. Powerlytics' mission is to empower these businesses with superior financial intelligence, enabling informed decisions, effective risk mitigation, and identifying growth opportunities. Converting complex data into actionable insights, the company helps clients optimize strategies and enhance profitability.
Powerlytics has raised $4.0M across 1 funding round.
Powerlytics has raised $4.0M in total across 1 funding round.
Powerlytics has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series B in June 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2020 | $4M Series B | Brewer Lane Ventures | Canaan Partners, Comcast Ventures, Curie.bio, First Round Capital, Founder Collective, Govtech Fund, Next Level Ventures, Operator Partners, Portage Ventures, TWO Sigma Ventures | Announced |
Powerlytics has raised $4.0M in total across 1 funding round.
Powerlytics's investors include Brewer Lane Ventures, Canaan Partners, Comcast Ventures, Curie.Bio, First Round Capital, Founder Collective, Govtech Fund, Next Level Ventures, Operator Partners, Portage Ventures, Two Sigma Ventures.
Powerlytics is a proprietary data platform that delivers comprehensive financial insights on all US households and businesses, primarily derived from 20 years of IRS tax returns, US Census, and Department of Labor data.[1][2][5] It serves financial services companies in banking, insurance, and wealth & asset management by enabling frictionless income verification, deposit and investable asset insights, small business revenue estimation, and AI-powered models for marketing, risk management, and predictive analytics.[1][2][3] The platform solves the problem of inaccurate, incomplete financial data—often from subjective surveys—by providing objective, granular, consistent data that improves decision-making, reduces risk, and drives revenue growth.[2][5] Powerlytics has demonstrated strong momentum, with 45% revenue growth from 2022 to 2023 and similar growth projected for 2024, supported by nearly $16 million in funding including a recent Series B extension; it now plans to double headcount in marketing and data science.[4]
Powerlytics was founded in 2011 in Doylestown, Pennsylvania, by Kevin Sheetz (CEO and Co-Founder) and a team with deep expertise in financial services, government consulting, and data science.[2][4] The idea emerged from founders' observations that critical risk and marketing decisions in finance lacked access to accurate consumer and small-to-mid-sized business financial data, despite sophisticated needs.[2] Leveraging proprietary IP on government data sources, academic research, and predictive algorithms, they built a platform transforming tax returns into actionable intelligence—without using individual taxpayer details.[1][2][5] Early traction came from partnerships with top banks, alternative lenders, and wealth firms; pivotal moments include a $4 million Series B in 2020 and a recent funding round led by Curql Collective and Tribeca Early-Stage Ventures, adding board members and fueling expansion into credit unions.[1][4]
Powerlytics stands out in the financial data market through these key strengths:
Powerlytics rides the wave of AI and big data in fintech, where demand for precise, privacy-compliant financial intelligence fuels personalized lending, targeted marketing, and risk optimization amid economic uncertainty.[4] Its timing is ideal: post-pandemic growth in digital finance, regulatory scrutiny on data accuracy, and AI adoption create tailwinds, as firms seek alternatives to incomplete public data.[2][4][5] Market forces like rising loan delinquencies and competition for high-value customers favor its predictive edge, helping clients outperform via better profitability.[1][2] By enabling fintech innovations for traditional players like banks and credit unions, Powerlytics influences the ecosystem, bridging government-sourced data with commercial AI tools and accelerating sector-wide efficiency.[1][3][4]
Powerlytics is poised for accelerated expansion, with plans to double headcount and invest in AI/ML amid surging demand for its unique data.[4] Trends like generative AI for finance, real-time risk analytics, and credit union digitization will shape its path, potentially unlocking new sectors beyond core finance.[3][4] Its influence may evolve from data provider to full AI platform leader, deepening partnerships and capturing more market share as data-driven decisions become table stakes. This positions Powerlytics as a quiet powerhouse in fintech's data revolution, empowering smarter growth from its tax-data foundation.[1][2]
