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§ Private Profile · Tel Aviv-Yafo, Israel
Preen.Me is a technology company.
Preen.Me operates as a social media marketing platform and digital solutions agency, specializing in leveraging consumer voices and micro-influencers. The company provides strategic insights and activation services, primarily for beauty and fashion brands, by fostering authentic user-generated content and recommendations. Its technology enables brands to harness the power of social engagement to influence purchasing behavior and articulate brand narratives effectively.
The company was co-founded by Haggai Klorman-Eraqi, serving as COO, and Nitzan Volman, CTO. Established around 2011-2012, with its roots in Tel Aviv, the founders identified an opportunity to transform brand marketing through genuine consumer advocacy. Their foundational insight centered on the untapped potential of social networks to deliver personalized product discovery and drive engagement beyond traditional advertising.
Preen.Me serves leading consumer packaged goods (CPG) brands across the United States and Europe, offering solutions to brand teams and their investors. The platform aims to empower these brands to build stronger connections with their target audiences. Its long-term vision is to lead the evolution of social commerce, ensuring that consumer authenticity remains at the core of brand storytelling and market influence.
Preen.Me has raised $800K across 1 funding round.
Preen.Me has raised $800K in total across 1 funding round.
Preen.Me has raised $800K in total across 1 funding round.
Preen.Me's investors include Genesis Partners, Zeev Capital, Oren Zeev, Horizons Ventures.
Preen.Me has raised $800K across 1 funding round. Most recently, it raised $800K Seed in October 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2012 | $800K Seed | Genesis Partners | Zeev Capital, Oren Zeev, Horizons Ventures | Announced |
Preen.Me, offered by Crowdsmiths Ltd., is a seed-stage technology company headquartered in Israel that builds a platform for personalized beauty product recommendations.[1] It serves women seeking tailored suggestions by matching them with products preferred by similar profiles, spanning budget to prestige options, while solving the problem of navigating overwhelming beauty choices through social insights and comparisons.[1] The company has raised $820K in total funding, with its last round of $800K occurring 13 years ago, and operates in direct-to-consumer, e-commerce, and beauty sectors as part of expert collections.[1] More recently, it has evolved into a social research, strategy, and activation firm targeting CPG (consumer packaged goods) CEOs, brand teams, and investors, with 11-50 employees in advertising, marketing, and business services.[3][4][5]
Preen.Me emerged from Crowdsmiths Ltd. in Israel, entering the market as a seed VC-backed venture focused on beauty personalization around 2012, based on its last funding 13 years prior to recent data.[1] Limited public details exist on specific founders or the exact idea spark, but it pivoted from core beauty recommendations—analyzing preferences of similar women—to broader social insights and activations using proprietary technology.[1][2][5] Early traction included inclusion in CB Insights expert collections for direct-to-consumer brands, e-commerce, and beauty/personal care, signaling validation in competitive spaces.[1] A pivotal moment came by 2020, when Preen.Me published a report on clean beauty trends, highlighting sustainability and ethical sourcing, which underscored its shift toward strategic CPG advisory.[1]
Preen.Me rides the wave of personalization and social commerce in beauty and CPG, where AI-driven recommendations and consumer insights address fragmented markets valued in expert collections with thousands of startups.[1] Timing aligns with surging demand for clean, sustainable beauty—evidenced by its 2020 report—as ethical sourcing and DTC models disrupt traditional retail.[1] Market forces like e-commerce growth (11,250 companies tracked) and non-food DTC brands (1,192 items) favor its model, enabling brands to tap social data amid rising CPG competition.[1] It influences the ecosystem by bridging consumer preferences with investor strategies, humanizing data for activations in a space blending tech with personal care trends.[2][3]
Preen.Me could expand its social insights platform into AI-enhanced CPG tools, capitalizing on clean beauty and personalization megatrends amid post-2020 sustainability pushes.[1] Emerging trends like advanced social analytics and ethical branding will shape its path, potentially revitalizing funding after a decade-long gap through partnerships with scaling DTC beauty firms.[1][3] Its influence may evolve from niche recommender to key CPG advisor, amplifying impact in Israel's tech scene and global e-commerce. This positions Preen.Me as a resilient player in beauty's data-driven future, echoing its origins in empowering personalized discovery.[1][5]