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Key people at PROCLAMATION.
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Proclamation Ale Company (PROC) is a woman-owned craft brewery in Warwick, Rhode Island, specializing in innovative beers like IPAs, stouts, lagers, and a pioneering oak-aged mixed fermentation program using large foeders with local fruits and herbs.[1][5] Originally founded by Dave Witham in 2014 to deliver exciting beers beyond basic styles to a local market, it now operates from a 15,000 sq ft facility with a taproom, arcade, and outdoor patio, fostering an inclusive community space while maintaining top-quality, consistent brews as a New England staple for over a decade.[1]
The brewery serves beer enthusiasts, locals, and visitors near TF Green Airport, solving the demand for creative, high-quality craft beer in a region craving variety.[1][5] Now led by Dave's widow Lori and the "Procfam" staff after his 2020 passing, PROC emphasizes genuine innovation without trend-chasing, supports community causes like Skate Like a Girl and Sojourner House, and has grown from a nano system to a major player in Rhode Island's beer scene.[1]
Proclamation Ale Company began in early 2014 when Dave Witham launched a nano brewing system in West Kingston, RI, driven by a single purpose: crafting delicious, exciting beers for a local market tired of amber ales.[1] Starting small, the operation expanded repeatedly until outgrowing its space, prompting a move 30 minutes north to Warwick, RI, where it opened a larger brewery in December 2017.[1]
Dave and his team pushed boundaries with new styles and techniques, broadening goals to include a safe, inclusive community hub.[1] Tragically, Dave passed away in December 2020, but his wife Lori and dedicated staff carry forward his vision, preserving PROC's legacy amid steady growth and recognition in the RI and New England craft beer landscapes.[1][3]
*Note: Proclamation Ale Company operates in the craft beverage industry, not tech; adapting to craft beer ecosystem context.*
PROC rides the wave of the U.S. craft beer renaissance, where independent breweries emphasize innovation, locality, and community over mass production amid a maturing market post-2010s boom.[1] Timing aligns with rising demand for unique, terroir-driven beers like oak-aged sours, as consumers shift from trendy IPAs to complex, sustainable options in a $30B+ industry facing consolidation.[1][5]
Market forces favoring PROC include Rhode Island's vibrant beer scene, proximity to airports for tourism, and post-pandemic emphasis on experiential venues.[1] It influences the ecosystem by pioneering large-scale foeder programs, mentoring via community support, and modeling resilient, family-led growth against big brewers, helping sustain small-batch diversity.[1][3]
Proclamation Ale Company stands poised for expansion by leveraging its foeder program for limited releases and events, potentially scaling distribution beyond New England while deepening community ties.[1] Trends like sustainable sourcing, non-alcoholic innovations, and experiential taprooms will shape its path, with woman-owned status aiding grants and visibility in a male-dominated field.[1]
Its influence may evolve through collaborations and advocacy, solidifying Dave Witham's vision as a beacon for authentic craft brewing—proving that purpose-driven beer can thrive amid industry pressures, much like its opening promise to excite local palates.
Key people at PROCLAMATION.
