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Prodly provides an end-to-end DevOps solution specifically for Salesforce environments. It enables organizations to manage, version, test, and deploy data and metadata, enhancing deployment speed, compliance, and productivity. The platform's clicks-not-code design makes complex changes accessible to a broad range of Salesforce administrators and users.
Prodly was founded in 2014 by brothers Max Rudman and Daniel Rudman. Max, founder of SteelBrick (now Salesforce CPQ), identified inefficiencies in managing Salesforce data and metadata deployments from his entrepreneurial background. This insight into Salesforce change management complexities spurred them to build a more streamlined solution.
The platform serves Salesforce teams, including administrators and developers, aiming to enhance operational efficiency and mitigate risks from frequent Salesforce updates. Prodly's vision is to empower these teams by democratizing next-generation DevOps, ensuring faster, more reliable, and compliant deployments. The company strives to redefine how changes are managed and delivered in cloud applications.
Prodly has raised $13.5M across 2 funding rounds.
Prodly has raised $13.5M in total across 2 funding rounds.
Prodly is a technology company founded in 2014 that builds an end-to-end DevOps platform tailored for Salesforce teams, enabling admins and citizen developers to automate change management, data deployment, and compliance workflows.[1][2][3][4] It serves high-growth enterprises and Fortune 100 companies like American Express, Expedia, Johnson & Johnson, Snowflake, and DoorDash, solving the problem of slow, risky Salesforce application lifecycle management (ALM) by boosting productivity by 80% and cutting risk by up to 30% through low-code/no-code tools for metadata deployment, sandbox seeding, version control, data migration, regression testing, and SOX compliance.[1][2][3][4] The platform started as a CPQ data deployment tool but has expanded rapidly, implementing 20 times faster than traditional solutions and powering agile, compliant releases without heavy IT involvement.[1][2]
With around 61 employees across remote offices in Palo Alto (HQ), Chicago, and Salt Lake City, Prodly demonstrates strong growth momentum, earning accolades like G2's fastest implementation for enterprise continuous integration in Spring 2023 and high customer praise for ease of use and speed.[1][2][4]
Prodly was founded in 2014 in Palo Alto, California, with a vision to help companies configure and continuously improve business applications faster and more reliably, initially focusing on Salesforce CPQ data deployment challenges.[1][2][5] While specific founders are not detailed in available sources, the company emerged from recognizing the pain points in Salesforce change management—repetitive, error-prone tasks that burdened skilled developers and admins.[3][4] Early traction came from simplifying these workflows, evolving from a niche CPQ tool into a comprehensive low-code DevOps suite covering data migration, sandbox seeding, and compliance, which propelled adoption among enterprises needing agility without IT strain.[1][2]
Pivotal moments include rapid product expansion and recognition in G2 reports, solidifying its role in modern Salesforce ecosystems as a privately held firm with global operations.[2]
Prodly rides the wave of Salesforce ecosystem expansion and the low-code/no-code revolution, where enterprises demand faster app customization amid growing Salesforce adoption (e.g., CPQ, Commerce Clouds).[1][3][4] Timing is ideal as Salesforce's complexity strains traditional DevOps, creating tailwinds from regulatory pressures like SOX compliance and the shift to citizen development, allowing non-technical users to drive innovation without IT bottlenecks.[2][4] Market forces favoring Prodly include remote/hybrid workforces needing secure, collaborative tools and the boom in Salesforce-centric enterprises, where Prodly influences the ecosystem by setting standards for agile ALM—reducing bugs, accelerating releases, and enabling high-growth companies to scale reliably.[1][2][6]
Prodly is poised to dominate Salesforce DevOps as low-code tools become table stakes for enterprise agility, with expansions into AI-driven testing and deeper integrations likely next amid Salesforce's Einstein push. Trends like zero-trust compliance and multi-cloud Salesforce deployments will amplify its edge, potentially drawing acquisition interest from Salesforce or larger DevOps players. Its influence could evolve from niche enabler to ecosystem standard, sustaining momentum for teams chasing 80% productivity gains in a compliance-heavy world—echoing its origin as the fast, reliable fix for Salesforce's thorniest workflows.
Prodly has raised $13.5M in total across 2 funding rounds.
Prodly's investors include Leta Capital, AltaIR Capital, AvanTech Ventures, Flyer One Ventures, Norwest Venture Partners, Shasta Ventures, TMT Investments.
Prodly has raised $13.5M across 2 funding rounds. Most recently, it raised $10.0M Series A in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $10M Series A | LETA Capital | AltaIR Capital, Avantech Ventures, Flyer ONE Ventures, Norwest Venture Partners, Shasta Ventures, TMT Investments | Announced |
| Jul 31, 2019 | $3.5M Seed | Shasta Ventures | Norwest Venture Partners | Announced |
