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Key people at Product Management Festival.
Product Management Festival hosts a premier annual international conference and educational content for product professionals. It delivers in-depth practical insights, facilitates networking, and explores critical industry trends. The program features specialized tracks covering artificial intelligence, essential business acumen for product leaders, and strategic career advancement within the dynamic product landscape.
The Product Management Festival originated from THIGA, a consultancy focused on product, tech, and AI. Conceived to address the growing need for specialized knowledge and community among product practitioners, it offers a vital platform for global industry leaders to share best practices and forward-looking strategies, aiming to elevate collective product expertise.
The festival serves a global audience of product leaders and practitioners intent on deepening expertise and navigating modern product challenges. Product Management Festival strives to be a foundational learning experience, equipping professionals to build innovative, future-ready products and strategically manage careers amid technological shifts. Its vision advances global product management standards.
Key people at Product Management Festival.
Product Management Festival (PMF) is an annual conference organizer focused on product management, hosting events that gather over 1,000 product professionals, leaders, and executives for learning, networking, and exchanging insights.[1][2][3][5] Run by THIGA and based in Zurich, Switzerland, it serves product managers, teams, and organizations worldwide by amplifying the impact of product management through practical sessions on trends like AI, business acumen, and career development, with a reported revenue of $18.6 million and around 15 employees.[1][2][3] Its mission emphasizes bringing PMs together to advance the craft, influencing organizations to prioritize product-led strategies, delivering data-driven insights, and fostering global exchange via conferences and meetups.[1][2]
Founded in 2012 in Zurich, Switzerland, Product Management Festival emerged under THIGA, a company organizing product-focused events to connect professionals across industries.[2] Early efforts centered on creating spaces for PMs to learn and share, evolving into a premier annual conference that now attracts 1,000-5,000 delegates, with pivotal growth through consistent editions featuring top executives and practical content.[2][4][7] Key moments include expanding to global reach while maintaining a Zurich base, building traction as a must-attend for European product leaders amid rising demand for specialized PM education.[3][4][5]
PMF rides the surging demand for specialized product management expertise amid AI-driven product innovation, tighter budgets requiring business-savvy PMs, and evolving career paths in a maturing field.[3][7] Its timing aligns with 2025 trends like AI as a "force multiplier" for teams and the need for PMs to bridge product and business realities, empowering European businesses to innovate operationally in a competitive ecosystem.[3][4][7] By convening leaders (e.g., November 5-6, 2025 edition), it influences the ecosystem through insights on differentiators, networking that sparks organizational shifts toward product-focus, and positioning PM as a leading function amid global tech shifts.[1][3][7]
PMF is poised to expand its influence as AI, business integration, and career agility define product leadership in 2026 and beyond, potentially scaling beyond Zurich with hybrid formats or more global meetups.[3][7] Trends like AI-native products and cross-functional alignment will shape its agenda, evolving it from a conference organizer to a key ecosystem enabler delivering proprietary PM data and exec networks.[1][2] As product roles fragment further, PMF's focus on practical, high-impact gatherings will solidify its role in upskilling the next wave of leaders, amplifying global product success from its proven Zurich foundation.[3][5]
