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§ Private Profile · Singapore
Propseller is a technology company.
Propseller has raised $13.9M across 4 funding rounds.
Key people at Propseller.
Propseller has raised $13.9M in total across 4 funding rounds.
Propseller operates as a technology-enabled real estate agency, primarily focused on the Singaporean market. It integrates in-house property agents with proprietary tools to streamline the buying and selling of homes. The company provides a comprehensive platform designed to deliver a more efficient and transparent real estate transaction experience.
Adrien Jorge founded Propseller in 2018, recognizing inefficiencies and a lack of transparency in traditional real estate processes. His vision was to merge professional agent expertise with technology, aiming to enhance client satisfaction and modernize property dealings for both sellers and buyers.
The company serves property owners engaging in real estate transactions, whether selling, buying, or renting. Propseller’s mission is to empower clients to achieve optimal financial outcomes in their significant property investments. It envisions making real estate transactions more accessible and ultimately wealth-building for its customer base.
Propseller is a Singapore-based PropTech company founded in 2018 that combines AI-powered software, in-house salaried agents, and specialists to streamline buying, selling, and renting residential properties like HDB flats, condominiums, and landed homes.[1][2][6] It serves property sellers, buyers, and renters in Singapore by solving inefficiencies in traditional real estate transactions—such as slow processes, high commissions (Propseller starts at 1%), opaque pricing, and poor tracking—through data-driven tools for pricing strategy, marketing automation, virtual tours, and real-time transaction apps, achieving faster sales, higher prices, and 26x more closures per agent than the market average.[1][2][6] With $2.2B in total transaction value, over 3,500 clients served, 4.8/5 ratings from 1,000+ reviews, and $12M in Series A funding, Propseller demonstrates strong growth as one of Singapore's fastest-growing firms and the most awarded agency.[1][2][6]
Propseller was founded in 2018 by Adrien Jorge (CEO) and Alexandre (Alex) Wallemacq (CPO), both with expertise in real estate and technology, alongside a leadership team including Andrea Fassi (Director of Sales) and Robert Kang (Director of Product).[1][3][6] The idea emerged from identifying pain points in Singapore's real estate market, like inefficient agent performance and lack of transparency, leading to a tech-enabled brokerage that centralizes processes in-house.[3][5] Early traction came from proprietary AI tools and salaried agents, resulting in rapid recognition: named one of Asia-Pacific's fastest-growing real estate companies by the Financial Times, #10 fastest-growing in Singapore by Statista and The Straits Times, and 92% of agents awarded at SEAA Awards 2024.[1][6] A pivotal moment was closing a S$20.5M property deal, ranking in Singapore's top 50 residential transactions.[6]
Propseller rides the PropTech wave transforming real estate through data and AI, particularly in high-density markets like Singapore where transaction speed and transparency are critical amid rising property values and regulatory scrutiny.[2][5] Timing aligns with Southeast Asia's digital adoption post-pandemic, fueled by investor interest (e.g., $12M Series A from Vertex Ventures, Partech) in efficient marketplaces amid urbanization and underserved rental segments.[2][3][6] Market forces like agent shortages, high commissions, and demand for virtual tools favor Propseller, influencing the ecosystem by setting benchmarks for hybrid agent-tech models, attracting talent, and expanding to become the #1 residential services destination in Southeast Asia.[1][5]
Propseller is poised for regional dominance, leveraging its tech stack and agent prowess to capture more market share in Singapore before scaling across Southeast Asia per its vision.[5] Trends like AI-driven personalization, regulatory pushes for transparency, and growth in Tier II/III markets will accelerate its trajectory, potentially through further funding or acquisitions.[2][5] Its influence may evolve from brokerage innovator to end-to-end PropTech orchestrator, redefining reliable property transactions as the go-to entry point for buyers and sellers.[1][5] This builds on its founding promise: delivering the best outcomes faster and with less pain.[5]
Key people at Propseller.
Propseller has raised $13.9M across 4 funding rounds. Most recently, it raised $12.0M Series A in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2022 | $12M Series A | — | Iterative, Madrona Venture Group, Smash Capital, True Global Ventures, TWO Sigma Ventures, Bobby LO, Peter Sellis, Jani Rautiainen, Marta Higuera, Gaicd, Steffen Wicker, Tushar Garg, Hustle Fund, Iccp SBI Venture Partners, Partech, Rapzo Capital, Redbadge Pacific, Vulpes | Announced |
| Oct 1, 2020 | $1M Seed | — | Iterative, Madrona Venture Group, Smash Capital, TWO Sigma Ventures, Bobby LO, Peter Sellis, BEN Neve, Stein Jakob Oeie, Hustle Fund, Rapzo Capital, XA Network | Announced |
| May 1, 2020 | $150K Seed | — | Iterative, Madrona Venture Group, Smash Capital, TWO Sigma Ventures, Bobby LO, Peter Sellis | Announced |
| Dec 11, 2018 | $730K Seed | — | Erwan Mace, Yang BIN Kwok, Yvan DE Rham | Announced |
Propseller has raised $13.9M in total across 4 funding rounds.
Propseller's investors include Iterative, Madrona Ventures, Smash Capital, True Global Ventures, Two Sigma Ventures, Bobby Lo, Peter Sellis, Jani Rautiainen, Marta Higuera, GAICD, Steffen Wicker, Tushar Garg, Hustle Fund.
