Pure Ventures

Pure Ventures is a California-based venture capital firm investing in early-stage companies. It uniquely integrates founder well-being and leadership development into its investment strategy. Through the proprietary Heartwood Collective program, Pure Ventures offers comprehensive support, including executive coaching, mental health services, and physical wellness resources, ensuring founders sustainably lead their ventures.

This distinct approach is championed by Managing Director Howie Diamond, a seasoned fund manager, and Kari Sulenes, who co-founded the Heartwood Collective program. Their model emerged from the insight that a company’s health is directly proportional to its founders’ well-being, addressing a critical, often overlooked aspect of startup success.

Pure Ventures primarily serves founders of early-stage companies, aiming to foster resilient leadership. The firm’s overarching vision is to enable these entrepreneurs to build impactful, world-changing companies by providing unparalleled support for their personal and professional development, ensuring they operate at peak capacity.