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§ Private Profile · 31416 Agoura Road #210, Westlake Village, CA 91361, US
PureSpectrum is a technology company.
PureSpectrum delivers an end-to-end market research technology platform, enabling insights professionals to conduct surveys and gather high-quality data efficiently. The company's core offering includes a Sample Marketplace, providing instant access to millions of diverse respondents globally, alongside a robust Management Platform and an Insights Platform designed to streamline the research process from data collection to analysis. Their technical approach emphasizes ensuring data quality across all facets of its ecosystem.
The company was founded in 2015 by Michael McCrary. McCrary, drawing from his background in the market research industry, recognized a significant challenge in maintaining data quality and efficiency within online panels. This critical insight into the fragmented and often unreliable nature of traditional sample acquisition propelled him to build a solution that centralized and standardized access to quality respondents, addressing a key pain point for researchers.
PureSpectrum serves a broad base of insights professionals and researchers seeking reliable and scalable data collection. The platform aims to empower these users by accelerating the decision-making process through accessible, high-integrity data. Ultimately, PureSpectrum envisions a future where market research is more agile and trustworthy, continuously evolving to meet the dynamic needs of businesses globally.
PureSpectrum has raised $55.6M across 3 funding rounds.
PureSpectrum has raised $55.6M in total across 3 funding rounds.
PureSpectrum has raised $55.6M across 3 funding rounds. Most recently, it raised $37.0M Series U in March 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2023 | $37M Series U | — | Arthur Ventures, BEN Davenport | Announced |
| Apr 1, 2021 | $17M Series B | Arthur Ventures | BEN Davenport | Announced |
| Aug 11, 2016 | $1.6M Venture Round | — | — | Announced |
PureSpectrum is a market research technology company founded in 2015 and headquartered in Westlake Village, California, offering a programmatic Sample Marketplace Platform and end-to-end insights platform that streamlines online surveys and data collection.[1][2][4][6] It serves insights professionals, researchers, and businesses in sectors like marketing, e-commerce, and product development by providing high-quality respondent access, data analysis tools, and professional services, solving pain points in survey speed, reliability, and quality through innovations like PureScore™, a respondent-level scoring system.[1][2][3][6] The platform facilitates millions of interviews annually, enabling faster, confident decisions with features like automated fielding, fraud prevention, and global multi-source panels, while boasting strong growth as a Deloitte Fast 500, Inc. 5000, and GRIT Top 50 honoree since 2020, with $61.38M raised across Series B rounds.[1][2][3][4]
PureSpectrum was founded in 2015 in California, emerging from a need to simplify and innovate the market research process amid growing demands for agile, high-quality online sampling.[1][2][4][5] While specific founders are not detailed in available sources, the company's early focus on researcher-centric design—built on core values of Simplicity, Transparency, Innovation, and Quality—drove rapid traction, including its 2021 MR Supplier of the Year award and consistent recognition on growth lists like Deloitte Fast 500 and Inc. 5000 starting in 2020.[1][2][3] Pivotal moments include developing PureScore™, the industry's first respondent-level quality metric, and expanding its Marketplace to integrate global panels, enabling millions of annual interviews and positioning it as a leader in programmatic sampling.[1][6]
PureSpectrum rides the wave of programmatic market research and AI-driven data quality in a $80B+ industry shifting toward real-time, scalable insights amid big data proliferation.[2][6] Its timing aligns with post-pandemic demand for efficient online sampling, as businesses in marketing and e-commerce seek trusted consumer data without legacy panel limitations.[1][3] Favorable market forces include rising fraud challenges and the need for global, multi-source respondents, which PureSpectrum counters with proprietary tech like PureScore™, influencing the ecosystem by raising quality benchmarks and enabling faster decision-making for enterprises.[2][3] As a growth-stage player with Series B funding and patents in related tech, it democratizes high-quality research, reducing barriers for mid-market users and pushing competitors toward innovation.[4]
PureSpectrum is poised for continued expansion through platform enhancements like AI integrations for deeper analytics and broader global reach, capitalizing on its $36.1M recent raise and proven momentum on growth lists.[2][4] Trends like AI-powered fraud detection and real-time insights will shape its path, potentially evolving it into a full-stack insights powerhouse amid rising demand for trustworthy data in an era of synthetic media risks. Its influence may grow by partnering with more enterprise tools, solidifying its role as the go-to for confident, scalable market research—empowering the faster decisions that fuel business success from day one.[1][6]
PureSpectrum has raised $55.6M in total across 3 funding rounds.
PureSpectrum's investors include Arthur Ventures, Ben Davenport.