Qureos

# Qureos: High-Level Overview

Qureos is an AI-powered recruitment and career-matching platform that serves both job seekers and employers across the MENA region and beyond.[1][3] Founded in 2021 and headquartered in Dubai, the company operates as an EdTech and future-of-work marketplace designed to bridge the gap between emerging talent and hiring companies.[6]

For candidates, Qureos offers personalized job matching, interview preparation, and career coaching through its AI coach, Iris—all provided free of charge.[5] The platform helps job seekers improve their profiles, prepare for interviews, and connect with roles aligned to their career objectives.[1] For employers and recruiters, Qureos streamlines hiring by automating candidate sourcing, shortlisting, and outreach, reducing time-to-hire and improving quality of hires.[5] The company claims that Qureos members hear back from recruiters 3x faster and increase their chances of getting hired by 10x.[3]

The core problem Qureos solves is the inefficiency in talent matching—both the friction candidates face in finding suitable opportunities and the burden recruiters face in screening large applicant pools. By leveraging AI-driven matching algorithms that analyze skills, experience, education, and career values, Qureos creates more precise connections between talent and opportunity.[1]

# Origin Story

Qureos was founded in 2021 by Alexander Epure (CEO), Usama Naeem Nini, and Mehrad Yaghmai, each bringing distinct expertise to the venture.[3] Epure previously served as Sales Director at Swvl and Global Account Manager at Cisco, developing a track record in driving results and client relationships.[3] Nini, an entrepreneur in residence at Swvl, led global expansions across the UAE, Jordan, and Saudi Arabia, with deep expertise in data analytics, machine learning, and automation.[3] Yaghmai is an award-winning creative entrepreneur and technologist with experience spanning D2C e-commerce, AdTech, and EdTech.[3]

The founding team recognized a critical gap in the MENA job market: emerging talent lacked efficient pathways to discover opportunities suited to their skills and aspirations, while employers struggled with recruitment inefficiency. This insight, combined with the team's operational experience in scaling regional ventures, positioned them to build a platform addressing both sides of the talent marketplace. The company has since expanded beyond its initial MENA focus into Europe and Western markets.[1]

# Core Differentiators

• AI-powered matching engine: Qureos' proprietary matching algorithm analyzes candidate profiles (skills, experience, education, and career values like growth potential and work-life balance) to surface highly relevant opportunities, moving beyond keyword-based resume screening.[1]

• Free candidate tools with premium recruiter services: The platform offers candidates free access to job matching, interview prep, and AI coaching through Iris, while monetizing through B2B recruiter subscriptions—a model that builds network effects by attracting talent at scale.[5]

• Iris AI Recruiter: A specialized AI tool that automates sourcing, shortlisting, and personalized outreach to candidates, reducing recruiter workload on routine tasks and enabling focus on strategic hiring decisions.[2][3]

• Regional expertise with global expansion: Deep compliance knowledge of GCC/MENA hiring regulations combined with established partnerships (Nestle, DP World, Careem) gives Qureos credibility in its home market while positioning it for international growth.[3]

• Integrated ecosystem: The platform combines job matching, video interviewing, applicant tracking, and mentorship in a single interface, reducing friction for both candidates and recruiters.[2]

# Role in the Broader Tech Landscape

Qureos operates at the intersection of three major trends: AI-driven talent matching, EdTech expansion, and the future-of-work transformation. The company rides the wave of automation in HR—recruiters increasingly adopt AI tools to reduce time-to-hire and improve hiring quality, a market responding to persistent talent shortages and hiring inefficiency.[2]

The timing is particularly favorable in emerging markets like MENA, where traditional recruitment infrastructure remains fragmented and digital talent platforms are still establishing dominance. Qureos' regional focus gives it first-mover advantages in a market where global platforms (LinkedIn, Indeed) have less localized presence and cultural understanding.[1]

Beyond recruitment, Qureos' "learn-to-earn" marketplace model—where candidates develop skills through mentorship while accessing job opportunities—reflects a broader shift toward integrated talent development platforms that combine education, mentorship, and employment.[6] This positions the company within the growing ecosystem of platforms that blur lines between EdTech and HR tech.

# Quick Take & Future Outlook

Qureos is well-positioned to become a regional talent infrastructure player, particularly if it can scale its AI matching capabilities while maintaining the candidate-first approach that differentiates it from traditional recruiters. The company's expansion into Europe and Western markets signals ambitions beyond MENA, though execution in more competitive, saturated markets will test its differentiation.

Key trends to watch: the continued adoption of AI in hiring (potentially reducing friction but also raising fairness concerns), the consolidation of EdTech and HR tech platforms, and whether Qureos can build defensible network effects as it scales. The company's ability to expand its employer partnerships beyond its current 100+ companies and maintain candidate engagement as it grows will determine whether it becomes a category leader or remains a strong regional player.