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§ Private Profile · New York City, NY, USA
Rebag is a technology company.
Rebag operates as a technology-driven platform specializing in the resale of luxury accessories, including high-end handbags, watches, and fine jewelry. The company provides a marketplace where consumers can acquire meticulously vetted, authentic pre-owned items or divest their own luxury pieces. Rebag's operational model incorporates various selling methods such as consignment, trade, and direct buyout, alongside its unique Infinity Exchange program, which facilitates dynamic ownership of luxury assets.
The company was established in 2014 by Charles Gorra, who identified a market opportunity for a trusted and efficient platform within the burgeoning luxury resale sector. Gorra's insight centered on the need for enhanced transparency and a streamlined process for both buying and selling authenticated, investment-grade luxury goods in a secondary market increasingly focused on circularity and sustained value.
Rebag serves a diverse clientele, including discerning collectors seeking authentic pre-owned luxury items and individuals aiming to monetize their designer accessories through a credible channel. The company’s overarching vision is to lead the luxury resale market by offering unparalleled access and liquidity for high-value fashion items, fostering a more sustainable and financially accessible ecosystem for luxury consumption.
Rebag has raised $101.8M across 7 funding rounds.
Rebag has raised $101.8M in total across 7 funding rounds.
Rebag is a technology-enhanced luxury resale platform that buys and resells pre-owned designer handbags, watches, fine jewelry, and accessories, operating both online and through physical stores in New York, Los Angeles, and Miami.[1][2][6] It serves fashion enthusiasts and collectors seeking sustainable, affordable access to luxury goods, solving the problem of opaque, inconvenient resale markets by providing instant offers, authentication, and a seamless trade-in program called Rebag Infinity that encourages repeat business.[1][2] With $68 million in funding from investors like General Catalyst and a workforce of around 300 employees, Rebag has demonstrated strong growth in the booming secondary luxury market, recognized as one of Fast Company’s Most Innovative Companies in 2020.[2][4]
Rebag was founded in 2014 in New York City by Charles Gorra, a Harvard Business School alumnus, along with a team from the same program, aiming to create a trusted, accessible platform for pre-owned luxury goods amid rising demand for sustainable fashion.[1][2][3][6] The idea emerged from recognizing inefficiencies in the traditional luxury resale market, where consumers wanted vetted, high-end items without the hassle; early traction came from building authentication expertise and a rotating inventory of over 50 brands, fueling rapid expansion including physical stores and venture backing.[1][2] Pivotal moments include raising $68 million from top VCs like General Catalyst, Novator, Crosslink, and FJLabs, and leveraging tech innovations like AI-powered search to enhance user experience.[2][3]
Rebag rides the explosive growth of the luxury resale market, projected at 12% annually due to shifts toward sustainable fashion and affordable luxury access, amplified by e-commerce tech like AI search and seamless logistics.[1][3] Its timing aligns perfectly with post-pandemic consumer trends favoring secondhand goods for environmental and economic reasons, positioning it ahead of traditional retailers in a sector disrupted by platforms like Whatnot and SHEIN.[1][4] By democratizing luxury through tech-enabled authentication and infinite trade-ins, Rebag influences the ecosystem, promoting circularity, inspiring competitors to adopt AI for personalization, and expanding resale's mainstream appeal in fashion tech.[1][2][3]
Rebag is poised for further expansion by scaling its AI-enhanced platform, opening more stores, and capitalizing on resale's momentum amid economic pressures favoring value-driven luxury. Trends like AI personalization, global e-commerce growth, and sustainability mandates will propel it, potentially evolving into a full-spectrum luxury marketplace influencing how brands approach secondary markets. As the resale boom accelerates, Rebag's tech-resale fusion cements its role as a disruptor, delivering endless access to coveted pieces in an increasingly circular fashion world.[1][2][3]
Rebag has raised $101.8M across 7 funding rounds. Most recently, it raised $33.0M Series E in December 2021.
Rebag has raised $101.8M in total across 7 funding rounds.
Rebag's investors include Novator, Avid Ventures, General Catalyst, Moonfire Ventures, Stellar Capital, Freddy Macnamara, Tom Blomfield, Birgir Ragnarsson, All Iron Ventures, FJ Labs, ACME Capital, B Capital Group.