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REBBL produces a line of organic, plant-based functional beverages, including protein shakes and botanical elixirs. These products integrate super herbs and adaptogens, formulated with specific ingredient levels to deliver demonstrable health benefits. The company emphasizes the use of efficacious ingredients and continuous innovation to craft delicious and beneficial drinks.
The company was founded in 2012 with the foundational insight that commercial ventures could serve as a direct solution to pressing social issues. Specifically, REBBL emerged from a desire to support vulnerable communities and actively combat human trafficking. This vision led to the creation of functional beverages designed to not only nourish consumers but also to drive positive societal change through its business model.
REBBL primarily serves consumers seeking healthful, plant-based nutritional options that align with ethical consumption. The company's long-term vision is deeply rooted in creating a future free from human trafficking, achieved through its ethical sourcing practices, support for grower partners, and a direct commitment to donate a percentage of net sales to organizations providing relief and support for survivors of exploitation.
REBBL has raised $14.0M across 2 funding rounds.
REBBL has raised $14.0M in total across 2 funding rounds.
REBBL has raised $14.0M in total across 2 funding rounds.
REBBL's investors include Blueberry Ventures.
REBBL has raised $14.0M across 2 funding rounds. Most recently, it raised $10.0M Series D in December 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2016 | $10M Series D | — | Blueberry Ventures | Announced |
| Jan 1, 2016 | $4M Seed | — | Blueberry Ventures | Announced |
REBBL is a functional beverage company that produces organic, plant-based super-herb and adaptogen-powered elixirs and protein drinks designed to help consumers naturally de-stress and re-energize. It serves health-conscious consumers seeking clean, organic, and ethically sourced beverages free from common allergens and artificial additives. REBBL’s products address the growing demand for wellness-focused drinks that combine authentic nourishment with social impact, supporting vulnerable communities and environmental sustainability. The company has demonstrated solid growth with revenues around $22.8 million as of 2024 and was acquired by SYSTM Foods in 2022, expanding its reach in the wellness beverage market[1][2][3].
Founded in 2011 (or 2012, per some sources) in Emeryville, California, REBBL was created by a group of global thought leaders passionate about addressing the malfunctioning global food system through regenerative business practices. The idea emerged from a desire to empower people and the planet by creating delicious, organic drinks that also support social causes, particularly combating human trafficking through partnerships with organizations like Not For Sale. Early traction came from combining traditional super-herb wisdom with modern functional food innovation, which resonated with consumers seeking both health benefits and ethical sourcing[1][2][4][5].
REBBL rides the rising trend of functional wellness beverages that combine natural ingredients with scientifically supported health benefits. The timing is favorable due to increasing consumer awareness of clean-label products, plant-based diets, and ethical consumption. Market forces such as growing demand for adaptogens, super-herbs, and sustainable sourcing amplify REBBL’s relevance. By integrating social impact with product innovation, REBBL influences the broader ecosystem by setting a standard for regenerative business models in the food and beverage industry[2][4][5].
Looking ahead, REBBL is positioned to expand its product portfolio and market presence under SYSTM Foods, capitalizing on wellness trends like gut health and no added sugar formulations. Its commitment to social impact and sustainability will likely deepen, appealing to increasingly conscious consumers. As the functional beverage market grows, REBBL’s blend of authentic nourishment, ethical sourcing, and community empowerment may enhance its influence as a leader in regenerative and impact-driven food innovation[2][3][4].
In sum, REBBL exemplifies a modern wellness brand that combines functional product innovation with a strong social mission, empowering both consumers and vulnerable communities while advancing sustainable business practices.
